Brand Tone

Aspirational yet Accessible, Direct and Informative, Helpful and Responsive.

Brand Values

• •Trend-Focused
• •Affordability
• •Individuality and Self-Expression
• •Customer Service

Best Practices

• •Lead with Style, Support with Service: Always start your copy by highlighting the trend, the style, or the feeling the garment evokes. Follow up with practical information about fast shipping, easy ordering, and responsive service to build confidence.
• •Embrace "You" and "Your": Frame your copy around the customer. Instead of "We have new dresses," use "Find your new favorite dress." This makes the message more personal and aligns with the value of individuality.
• •Use Engaging Questions: Encourage interaction on social media by asking questions in your captions (e.g., "How would you style this?", "Coffee date or evening out?"). This reinforces the brand's responsive and community-focused nature.
• •Maintain Visual and Textual Cohesion: Ensure the tone of your copy matches the aesthetic of your visuals. If the photo is chic and modern, the copy should be as well. Avoid generic descriptions.
• •Be Consistent Across Platforms (for the Fashion Brand): The tone used on Instagram should carry over to Facebook and the website. The marketing-focused YouTube channel should be treated as a separate entity or rebranded to avoid confusing the core fashion customer. If it's a B2B effort, it should be clearly distinct from the B2C brand.

Social Perception

Youngish.store is perceived as a go-to source for trendy and modest fashion for young women, primarily within the Egyptian market, demonstrated by the use of Arabic in communications and specific clothing styles. The brand's audience is highly engaged, frequently inquiring about products, and the consistent responsiveness on social media builds a strong sense of trust and reliability among its customer base.

Copy Examples

• •Your style evolution starts now. ✨ Discover our new collection, where every piece is designed to make you shine. Which look is your favorite? Tell us below! DM for orders or shop the link in bio.
• •Effortless Style, Unbeatable Price. Find the perfect blouse that speaks to you. Made for the trendsetters and the style-conscious. Tap 'Shop Now' to explore trendy and affordable fashion delivered right to your door.
• •Define Your Style. Wear Your Story. Explore the latest trends now.
• •👑 Just In: The Trends Everyone Is Talking About.
• •Float through your day with confidence in our new Floral Print Maxi Dress. Combining timeless elegance with a modern flair, this dress is your perfect companion for any occasion. The lightweight fabric ensures comfort, while the unique design guarantees you'll stand out. Express your personality, effortlessly.