Brand Tone

Humorous & Irreverent, Authentic & Unapologetic, Helpful & Customer-Focused, Energetic & Enthusiastic

Brand Values

• •Value for Money/Affordability
• •Resourcefulness & Sustainability
• •Customer Service & Support
• •Entrepreneurial Spirit & Hard Work
• •Authenticity & Transparency

Best Practices

• •Embrace the "Young Farts" Persona: Don't shy away from humor, a bit of irreverence, and direct language. The name itself gives permission to be playful.
• •Stay Authentic and Relatable: Write like you're talking to a fellow RVer. Use straightforward, honest language. Avoid overly corporate jargon. Share the "why" behind the business – helping RVers avoid rip-offs.
• •Balance Humor with Helpfulness: While the tone is fun, the core message is about providing value, great prices, and a wide selection. Ensure the copy always clearly communicates the benefits to the customer.
• •Be Confidently Canadian: Lean into the Canadian identity. It's part of their story and resonates with their primary market. Phrases like "Eh-OK prices" or nods to Canadian culture (if appropriate) can work.
• •Keep it Energetic and Engaging: Use active voice, punchy sentences, and a touch of boldness. Reflect the enthusiasm seen in their videos and their entrepreneurial journey. Ask questions and use calls to action that feel genuine to the brand's voice.

Social Perception

Highly Positive Customer Perception, Entertaining & Engaging, Disruptors, Likable Rogues

Copy Examples

• •Headline: Stop Getting Screwed on RV Parts! Body: Tired of dealership prices making your wallet weep? Young Farts RV Parts has the new & used parts you need without the BS. Get back on the road, cheap! #RVLife #PartSavvy #YoungFartsKnows
• •Headline: Your RV's Best Friend (The One That Saves You Cash). Body: From leaky faucets to busted whatsits, we've got the bits to fix it. New, used, and always fairly priced. That's the Young Farts promise. What're ya waitin' for?
• •Headline: We Speak Fluent RV (and a Little Bit of Sarcasm). Body: Need a part? We probably have it. Don't know what you need? We can probably figure it out. Young Farts RV Parts: Canada's biggest, wildest, and most helpful RV parts treasure trove.
• •Headline: Dragon's Den Said Yes. Your RV Will Too. Body: We impressed the Dragons, now let us impress you. For unbeatable prices on a massive selection of RV parts, and service that’s actually helpful, there’s only Young Farts. P.S. We’re basically famous now. (See us on Prime Video soon!)
• •Headline: Old RVs Never Die, They Just Come to Young Farts. Body: We’re giving RV parts a second life so you can save some serious dough. Canada's #1 RV salvage yard is packed with treasures. Come diggin’! #RecycledRides #BudgetRV