Brand Tone

Caring & Empathetic, Local & Community-Focused, Trustworthy & Reliable, Quality-Oriented, Approachable & Friendly

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Excellent Service
• •Family & Community
• •Artistry & Craftsmanship

Best Practices

• •Always Emphasize "Local" and "Community": Continuously reinforce the Fairmont, WV connection. Use phrases like "your local Fairmont florist," "serving our Fairmont community," or "hand-delivered in Fairmont."
• •Use Warm and Empathetic Language: Especially for sensitive occasions like sympathy or get well. Words like "heartfelt," "comfort," "care," "thoughtfully," and "support" resonate.
• •Highlight Freshness and Quality: Consistently mention the quality of flowers and design, e.g., "freshest seasonal blooms," "expertly crafted," "beautifully arranged," "finest flowers."
• •Maintain a Friendly and Approachable Voice: Even when being professional, the tone should feel welcoming and helpful. Avoid overly formal or impersonal language. Use "we're here to help," "let us create something special for you."
• •Showcase Family Values and Trust: Remind customers of the "family-owned and operated" aspect and the commitment to "going the extra mile" to build trust and a personal connection. Make your dedication to a "pleasant experience" clear.

Social Perception

Aims to be perceived as a reliable, high-quality, and caring local florist that customers can depend on for important life occasions.

Copy Examples

• •Welcome to Young Designs Floral Studio, your family-owned Fairmont florist. We're here to help you express what's in your heart with beautiful, fresh flowers, crafted with care for every occasion.
• •During life's most tender moments, let our thoughtfully designed sympathy arrangements convey your deepest condolences. Created with the freshest blooms, we ensure your tribute is both beautiful and heartfelt. Your Fairmont neighbors at Young Designs are here for you.
• •Experience the best of Young Designs with our Deal of the Day! Our expert florists will create a unique, stunning arrangement using the freshest seasonal flowers, all at an exceptional value. Trust us to brighten someone's day – or your own!
• •Celebrate your special milestone with a breathtaking anniversary bouquet from Young Designs. Each arrangement is handcrafted with love and the finest flowers in Fairmont, designed to make your cherished moments unforgettable.
• •As a local, family-owned florist right here in Fairmont, WV, we pour our hearts into every petal. At Young Designs Floral Studio, exceptional service and making your floral gift perfect isn't just our promise—it's our family tradition.