Brand Tone

Friendly, trendy, and creative; casual and direct, using emojis, informal greetings, and calls to action to encourage self-expression and position the brand as a tool for creativity.

Brand Values

• •Personalization and Self-Expression
• •Quality
• •Trendiness
• •Customer Engagement

Best Practices

• •Create a "Voice Chart" to define brand personality and set writing guidelines.
• •Stay on Top of Trends by monitoring platforms like TikTok and Instagram to incorporate relevant memes, challenges, and audio.
• •Engage Like a Friend in social media interactions, using a conversational, friendly tone with emojis and direct address.
• •Empower User Creativity by using language that inspires and encourages customers to design and express themselves.
• •Maintain Visual and Textual Cohesion by ensuring visual branding aligns with the playful and trendy written tone.

Social Perception

Positive, perceived as a go-to source for stylish and personalized phone and tech accessories, with customers generally happy and eager to share user-generated content.

Copy Examples

• •✨ New week, new vibe! ✨ Your phone goes everywhere with you, so make it a statement. Personalize your case with your initials, your mantra, or a design that’s 100% you. Tap the link in our bio to create your own! #younameitmx #fundaspersonalizadas #TuEstilo
• •Headline: Don't Be Basic. Be You. Body: Your gadgets deserve a personality! At younameit.com.mx, you're the designer. Choose your colors, add your name, and create a one-of-a-kind accessory that screams YOU. Get a 15% discount on your first order! CTA: Design Now
• •You Name It. We Make It. Your style, your rules. Create your personalized case in just 4 easy steps. Button: Start Designing
• •Hey [Customer Name], Your Next Favorite Accessory is Waiting...
• •Give your MacBook a promotion. From the office to the coffee shop, protect your laptop with a case that’s as unique as your ideas. Made with high-quality materials and designed by you, for you. Ready to make your mark?