Brand Tone

Passionate, Authentic, and Supportive

Brand Values

• •Passion for Judo
• •Eco-responsibility & Ethics
• •Quality & Durability
• •Community
• •Respect, Honor, Courage

Best Practices

• •Embody Judo Philosophy: Consistently weave in themes of respect, discipline, community, and the "judo way of life" into all communications. Use language that resonates with martial artists.
• •Highlight Ethical Production: Regularly remind the audience about the eco-responsible materials, French printing, and commitment to reducing environmental impact. This reinforces authenticity and appeals to conscious consumers.
• •Foster Community Dialogue: Use social media (especially @kyosai_conseils and @youkojudo) to ask questions, share user-generated content (with permission), and provide genuine advice, rather than just broadcasting product information.
• •Be Transparent & Relatable: Share stories behind the brand, the making of products, or the journey of sponsored athletes/ambassadors to build a human connection.
• •Empower and Support: Frame messaging around how Youko Store supports the judoka's journey – whether through quality gear, valuable advice, or club services. The tone should always be encouraging and understanding of the practitioner's needs.

Social Perception

Positive Customer Feedback, Community-Focused, Ethically Conscious, Specialized & Knowledgeable

Copy Examples

• •Youko Store: More than judo gear, it's a way of life. Discover our ethically-made apparel, crafted with passion in France, for those who carry the spirit of judo on and off the mat.
• •Wear your values. Our 'Way of Life' tee, made from 100% organic cotton and printed with care near Bordeaux, embodies respect for the art and the environment. Feel the difference, share the passion.
• •Tip of the week from Kyosai Conseils: True strength isn't just about power, but persistence. How does judo shape your daily discipline? Share your thoughts! #YoukoJudo #KyosaiConseils #JudoLife #MartialArtsSpirit
• •Are you a dedicated judoka with a voice? Join the Youko family as an ambassador! Share your passion, inspire your community, and represent a brand that lives by the code. Click to learn how we support our athletes. #YoukoAmbassador #JudoCommunity
• •Empower your club with Youko Store. We offer quality, customizable judo apparel and a free, easy-to-manage online boutique for your members. Let's grow the spirit of judo together. Contact us to learn more!