Brand Tone

Empowering & Encouraging, Knowledgeable & Experienced, Approachable & Down-to-Earth, Authentic & Passionate, Artistic & Stylish

Brand Values

• •Accessibility
• •Sustainability & Environmentalism
• •Community & Connection
• •Creativity & DIY
• •Curiosity & Wonder
• •Humor & Joy

Best Practices

• •Speak from Experience, Share Your Story: Use personal anecdotes and lessons learned, just as Gayla Trail does. This builds authenticity and connection.
• •Keep it Real and Relatable: Use clear, friendly, and approachable language. Acknowledge that not everything goes perfectly – gardening is a learning process.
• •Empower and Encourage: Frame advice and tips in a way that builds confidence. Use positive language and celebrate small victories.
• •Inject Personality and Passion: Let your genuine enthusiasm for gardening, nature, and creativity shine through. Don’t be afraid to show your unique voice and even a bit of humor.
• •Foster Community: Ask questions, invite sharing, and create a dialogue. Position the brand as a helpful friend and guide within a larger community of learners and growers.

Social Perception

Trusted & Respected Resource, Pioneering & Groundbreaking, Empowering & Inclusive, Authentic & Relatable

Copy Examples

• •Instagram post with a photo of a thriving container plant: Who says you need a giant yard to grow your own sunshine? ☀️ This little [plant name] is living its best life on my balcony! Feeling inspired to get your hands dirty? Remember, all you need is a windowsill and a dream. What are you growing in your small space? Share below! #YouGrowGirl #UrbanGardening #ContainerGardening #GrowHappy
• •Facebook post announcing a new blog article: Brown thumb got you blue? 😔 Let's bust some gardening myths! My new post is all about [topic, e.g., 'making compost in tiny spaces without the fuss']. It's easier than you think, I promise! Read it here [link] and let’s turn that thumb green! 🌱 #GardeningTips #OrganicGardening #YouGrowGirlCom
• •Tweet: Spotted the first [seasonal sign, e.g., 'crocus'] today! That little spark of wonder never gets old. What’s making you smile in your garden (or neighborhood) this week? ✨ #GrowCurious #GardenJoy #YouGrowGirl
• •Email newsletter snippet promoting a book: Ready to dig in but not sure where to start? My book, '[Book Title],' is packed with easy-to-follow tips, fun projects, and plenty of encouragement for your gardening adventures. No fancy tools or giant plots required – just your curiosity and a willingness to play in the dirt! Get your copy and let's grow something amazing together. [Link to book] #YouGrowGirlBooks #GardeningForEveryone
• •Instagram Story Poll: Gardening question time! Struggling with pests? A) Neem oil to the rescue! B) What’s neem oil? C) Send help & chocolate! 😂 Tap your answer & let's chat solutions! #GardenHelp #YouGrowGirlCommunity