Brand Tone

Aspirational & Elegant, Helpful & Customer-Oriented, Informative, Promotional (but not overly aggressive)

Brand Values

• •Quality & Craftsmanship
• •Style & Aesthetics
• •Customer Satisfaction
• •Variety & Choice
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone, personality, dos and don'ts, and preferred vocabulary. Share this with everyone who creates content.
• •Focus on "Who" You're Talking To: Understand your target audience. Tailor the language and style to resonate with their aspirations, needs, and how they communicate. For Jewel Rugs, this means appealing to homeowners interested in style, quality, and creating a beautiful living space.
• •Prioritize Visual-Verbal Harmony: Ensure the copy complements the visual elements. If the images are elegant and aspirational, the copy should echo that sophistication and inspire the same feelings.
• •Be Consistent Across All Channels: Whether it's a website banner, a social media post, an email, or a product description, the underlying tone should remain recognizable as Jewel Rugs. Adapt the message length and style for the platform, but not the core voice.
• •Review and Refine Regularly: Periodically audit your content to ensure it aligns with the defined brand tone. Solicit feedback and be open to making adjustments as the brand evolves or as you learn more about your audience's response.

Social Perception

Positive towards Product Quality & Design, Appreciation for Promotions, Desire for Inspiration, Expectation of Good Service

Copy Examples

• •Website Homepage Banner: "Discover the Art of a Well-Dressed Floor. Explore Jewel Rugs – Where Quality Craftsmanship Meets Timeless Design. Free Shipping on All Orders."
• •Instagram Post (Image of a luxurious rug in a living room): "Transform your space from ordinary to extraordinary. Our [Rug Collection Name] rugs add a touch of elegance and warmth that speaks volumes. Tap to shop your dream rug. #JewelRugs #HomeDecor #LuxuryRugs #InteriorDesignInspo"
• •Facebook Ad (Carousel of different rug styles): "Finding the perfect rug is an art. At Jewel Rugs, we offer a masterpiece for every style and budget. From modern geometrics to timeless traditionals, your foundation of beauty awaits. Shop our Sale now and save up to 30%! #AreaRugs #HomeStyle #Sale #JewelRugs"
• •Email Subject Line for a New Collection: "Unveiling ✨: The [New Collection Name] – Weave Magic Into Your Home."
• •Product Description Snippet: "Indulge in the plush comfort and exquisite detail of our [Rug Name] rug. Handcrafted with the finest [Material], it’s not just a rug, but a centrepiece designed to elevate your home for years to come. Easy care and durable for everyday luxury."