Brand Tone

Reflective, Sober, Philosophical, Minimalist, Inspirational (Subtle)

Brand Values

• •Conscious Living
• •Meaning-Seeking
• •Acceptance of Mortality
• •Reflection
• •Authenticity (Implied)

Best Practices

• •Develop a Core Messaging Guide: Clearly define the brand's voice, key phrases (like "Memento Mori," "Tempus Fugit"), and the emotions you want to evoke. Share this with anyone creating content.
• •Audit All Touchpoints: Crucially, ensure *all* products and communications align with the "Memento Mori" theme. The current product disparity is the biggest hurdle. Phase out or separate the novelty items into a distinct brand/store if they are to be kept. Selling "Car Penis shape Valve Stem Caps" alongside philosophical reminders creates a jarring and untrustworthy brand image.
• •Immerse in the Philosophy: Writers should have a good understanding of "Memento Mori," Stoicism, and related concepts to write authentically. This prevents the message from sounding superficial.
• •Focus on "Why," Not Just "What": Copy should connect the products back to the core value proposition – how they help customers live more reflectively and purposefully. It's not just a skull coin; it's a tactile piece of philosophy.
• •Maintain Visual and Textual Harmony: The minimalist, reflective aesthetic seen on the homepage and YouTube should be consistent across all platforms and product presentations. Copy should match this thoughtful, uncluttered style. Avoid hype, slang, or overly casual language that would clash with the sober and philosophical tone.

Social Perception

Confused/Inconsistent, Potentially Negative (for the novelty side), Niche (for the "Memento Mori" theme), Underdeveloped

Copy Examples

• •Hold a reminder in your palm. Not of an end, but of a beginning – each day lived with purpose. Our Memento Mori coin: reflect, refocus, live fully. *Tempus Fugit.*
• •The beauty of impermanence. Every sunset, a call to cherish the light. What will you do with the time you are given? #MementoMori #CarpeDiem #ConsciousLiving #YouCantBringItWithYou
• •This Moment is Your Life. Are You Truly Living It?
• •At 'You Can't Bring It With You,' we believe that embracing our mortality is the key to unlocking a richer, more meaningful existence. Our curated goods serve as daily prompts to live intentionally.
• •Beyond the Bucket List: How Memento Mori Teaches Us to Value Experiences, Not Just Achievements.