Brand Tone

Edgy, Confident, Empowering, Sensual, Mysterious, Rebellious, Playful (with a dark twist), Inclusive, Alternative.

Brand Values

• •Self-Expression & Individuality: Encouraging customers to embrace their unique style and "shadows."
• •Empowerment & Confidence: Products are designed to make wearers feel powerful and self-assured.
• •Quality & Craftsmanship: Emphasis on "handmade" items suggests a value for detail and quality.
• •Inclusivity/Body Positivity: The style of lingerie and harnesses, often showcased on diverse body types, aligns with movements of body acceptance and celebrating individuality beyond mainstream norms.
• •Alternative Aesthetics: Catering to and celebrating subcultures like emo, punk, and Harajuku street style.
• •Customer Satisfaction: Positive reviews indicate a focus on providing a good customer experience.

Best Practices

• •Embrace the "Poison" Metaphor: Use words and phrases that evoke allure, danger (in a playful, empowering way), addiction, and irresistibility. Think "intoxicating," "venomous charm," "deadly beautiful," "your sweetest poison."
• •Empower and Validate: Frame messages around self-acceptance, confidence, and owning one's unique identity and "shadows." Use active, strong verbs.
• •Maintain a Hint of Mystery: Don't reveal everything at once. Use evocative language that piques curiosity and suggests a deeper, more complex allure.
• •Speak to the Alternative: Use language and references that resonate with alternative subcultures (punk, emo, goth influences) while remaining inclusive. Highlight the "handmade" and unique aspects.
• •Visual-Verbal Consistency: Ensure that the dark, sensual, and edgy tone of the copy is always reflected in the accompanying visuals, and vice-versa. The imagery and text should tell the same alluring story.

Social Perception

Customers generally perceive the brand as unique, stylish, and offering high-quality, alternative fashion. The handmade aspect is appreciated. The brand seems to have a loyal following among those who identify with alternative, emo, or punk aesthetics. The name and overall aesthetic likely draw curiosity and position the brand as daring and unconventional.

Copy Examples

• •Unleash the fire within. Our Medusa Harness isn't just an accessory, it's a statement. Dare to be deadly. #YouAreMyPoison #HandmadeHarness #EmbraceYourShadows
• •YOU ARE MY POISON: Intoxicatingly beautiful. Dangerously you. Shop handmade lingerie that speaks your language.
• •Your Next Obsession Has Arrived... Don't Say We Didn't Warn You.
• •We are the whisper in the darkness, the rebellion in lace. YOU ARE MY POISON crafts handmade armor for the beautifully defiant. Embrace your power, wear your poison.
• •Tired of fitting in? Good. Our new collection is for those who dare to stand out. Become your own beautiful poison. Link in bio. #AlternativeFashion #HandmadeLingerie #YouAreMyPoison