Brand Tone

Empathetic & Supportive, Inspirational & Affirming, Authentic & Transparent, Community-Focused, Gentle & Kind

Brand Values

• •Mental Health Advocacy
• •Self-Acceptance & Self-Worth
• •Philanthropy & Giving Back
• •Community & Connection
• •Hope & Resilience

Best Practices

• •Lead with Empathy: Always approach copy from a place of understanding and compassion. Use language that acknowledges potential struggles without being patronizing.
• •Reinforce Core Values: Weave in the brand's core values—mental health advocacy, self-acceptance, philanthropy—naturally into product descriptions, social media updates, and all communications.
• •Maintain an Authentic Voice: Stay true to the founder's story and the genuine mission of the brand. Avoid overly corporate or sales-y language that could undermine the brand's sincerity.
• •Use Inclusive and Affirming Language: Ensure all copy is inclusive and uses positive, affirming statements that resonate with the "You Are Enough" message. Highlight hope and resilience.
• •Clearly Communicate Impact: Regularly remind the audience that 100% of proceeds support mental health organizations. This reinforces the value of their purchase and the brand's commitment beyond just selling products. Transparency about this mission is key.

Social Perception

Positive Association, Purpose-Driven, Supportive Community, Trendy & Relevant, Potential for Skepticism (General Market)

Copy Examples

• •Instagram Post (Product Focus): Wrap yourself in a reminder. ✨ Our 'You Are Enough' hoodie isn't just soft and cozy – it's a message to your soul and to everyone you pass. Every purchase supports mental health initiatives, because we're in this together. #YouAreEnoughCo #MentalWellness #WearYourWorth #SupportMentalHealth
• •Facebook Ad (Mission Focus): It's time to talk about mental health. At You Are Enough Co., we donate 100% of our proceeds to vital mental health research and awareness. Wear the message, share the hope, and help us make a difference. You are not alone. You are enough. Learn more and shop our collection: [Link] #MentalHealthMatters #YouAreEnough #BreakTheStigma
• •TikTok Video Caption (Community Focus): Hey you scrolling... just a little reminder today: YOU ARE ENOUGH. Exactly as you are. ❤️ Tag someone who needs to hear this. 👇 #youareenough #positivevibes #mentalhealthawareness #selflovejourney #youareenoughco
• •Product Description (e.g., for "Dear Person Behind Me" T-Shirt): Spread kindness, one message at a time. Our 'Dear Person Behind Me' tee is more than apparel; it's a gentle nudge of hope and a reminder that the world is better with you in it. Crafted for comfort and designed to uplift, 100% of proceeds help fund mental health support. Be a beacon. #DearPersonBehindMe #KindnessIsContagious #MentalHealthSupport #YouAreEnoughCo
• •Email Newsletter Snippet (Brand Story/Value Focus): From a personal journey of loss came a mission to uplift. You Are Enough Co. was founded to remind every single person of their innate worth and to champion the mental health conversation. With every piece you purchase, you're not just getting a comforting item; you're directly contributing to organizations making a real difference. Thank you for being part of our story. You are truly enough.