Tono de Marca

empathetic, supportive, and informative

Valores de Marca

• •Support
• •Trust and Expertise
• •Practicality
• •Care

Mejores Prácticas

• •Always Speak from a Place of Empathy: Use language that shows you understand the emotional and physical journey of motherhood. Phrases like "we understand," "you're not alone," and "we're here for you" can be powerful.
• •Maintain a Supportive and Reassuring Tone: Avoid creating pressure or anxiety. Your copy should empower and comfort, making customers feel capable and cared for.
• •Highlight Practical Benefits with a Caring Touch: Instead of just listing product features, explain how they solve a problem or make a mother's life easier and more comfortable. Connect the product's function to an emotional benefit.
• •Incorporate Expertise Subtly: Reference the brand's heritage of midwifery and nursing knowledge to build trust without sounding overly clinical. Mentioning that products are "thoughtfully chosen" or "midwife-approved" reinforces this.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "our community of mums") to make your audience feel like they are part of a supportive network. Encourage sharing experiences and tips.

Percepción Social

The brand is perceived as highly positive, a reliable source for essential maternity items, and customers feel supported and understood, often expressing gratitude for the comfort and relief provided by products and prompt service.

Ejemplos de Copy

• •Find your balance and embrace every moment of your pregnancy. Our Smiley Belt is here to gently support your hips and back, so you can focus on the joy of what's to come.
• •Soft, breathable, and wonderfully absorbent. Our merino breast pads offer discreet comfort and care, because you deserve to feel good while nurturing your little one.
• •Your body has done an amazing thing. Now it's time to nurture it back. Our postpartum essentials are designed with a mother's touch to help you heal comfortably and confidently.
• •Navigating the beautiful journey of motherhood? You're not alone. We've curated a collection of essentials, backed by medical insight and mum-to-mum experience, to support you every step of the way.
• •From the first flutter to the first cuddle, pregnancy is a world of new experiences. In our latest blog post, we're sharing 10 early signs of pregnancy to help you navigate this exciting time with confidence and joy.