Brand Tone

Professional, Supportive, Accessible, Cultured

Brand Values

• •Artistic Quality & Originality
• •Promotion of Israeli Art & Artists
• •Integration of Art into Life
• •Expert Guidance
• •Heritage & Contemporary Expression

Best Practices

• •Emphasize Expertise & Curation: Consistently highlight the gallery's knowledge of Israeli art, the careful selection process for artworks, and the availability of professional art and design advice. Use terms like "curated," "expert," "original," and "quality."
• •Champion Israeli Artists: Always bring the focus back to the artists. Share their stories, inspirations, and the significance of their work. This reinforces the gallery's supportive role.
• •Speak the Language of Art & Design (Accessibly): While demonstrating knowledge, ensure the language is inviting and understandable to both seasoned collectors and new art enthusiasts. Explain concepts or terms where necessary.
• •Focus on the Transformative Power of Art: Connect acquiring art with the enhancement of living and working spaces. Use evocative language that describes how art can elevate an environment and reflect personality.
• •Maintain a Professional yet Passionate Voice: The tone should always be polished and knowledgeable, but underlying this should be a clear passion for Israeli art and a genuine desire to share it with the world. Avoid overly casual or slangy language.

Social Perception

Specialized & Niche, Reputable & Established, Supportive of the Arts Community

Copy Examples

• •Headline: Discover the Soul of Israel: Original Art for Your Inspired Space. Body: At Yotzrim Art Gallery, we connect you with the vibrant works of contemporary Israeli artists. Let our expert advisors help you find the perfect piece to transform your home or office into a haven of creativity and cultural expression. Tone: Professional, Supportive, Cultured.
• •Headline: More Than Just a Painting: It's a Conversation. It's Your Story. Body: Yotzrim Gallery, founded on a passion for Israeli art and design, offers a curated selection of original artworks. We provide personalized consultations to ensure your chosen piece not only beautifies your space but also reflects your unique vision. Tone: Guiding, Appreciative, Professional.
• •Headline: Invest in Israeli Creativity. Adorn Your World with Meaning. Body: Explore a diverse collection of paintings, sculptures, and photography by Israel's leading and emerging artists. Yotzrim Art Gallery is your trusted partner in acquiring quality, original art that resonates. Tone: Expert, Supportive, Cultured.
• •Headline: From Gallery Wall to Your Wall: Seamless Art Integration. Body: Unsure how to best display your new artwork? Yotzrim Gallery’s qualified interior design consultants offer artistic advice to perfectly harmonize your chosen art with your existing décor, creating spaces that truly inspire. Tone: Professional, Guiding, Accessible.
• •Headline: The Voice of Israeli Art: Curated for the Discerning Collector. Body: Since 2010, Yotzrim Art Gallery has been dedicated to showcasing the depth and dynamism of Israeli artistic talent. Browse our online gallery or contact us for expert guidance in building your collection. Tone: Expert, Appreciative, Established.