Brand Tone

Helpful, Practical, and Encouraging

Brand Values

• •Health & Wellness
• •Convenience
• •Quality & Innovation
• •Family-Oriented

Best Practices

• •Lead with the Solution: Always frame the copy around solving the customer's problem. Start with the benefit (e.g., 'Keep snacks cold,' 'Eat healthier on the go') before diving into product features.
• •Use Encouraging Language: Employ words that empower the customer, such as 'on track,' 'your goals,' 'made easy,' and 'confidence.' This aligns with the brand's encouraging tone.
• •Highlight 'On-the-Go' Convenience: Consistently use keywords like 'on-the-go,' 'portable,' 'commute,' 'travel,' and 'busy schedule' to reinforce the brand's primary value proposition.
• •Speak to a Dual Audience: Tailor messaging to address both individual health-conscious users (gym-goers, professionals) and parents packing lunches for their children. Use visuals and copy that reflect these different use cases.
• •Emphasize the All-in-One Value: In product descriptions and ads, always mention the complete package—the cooler, the two ice packs, and the spoon. This highlights the product's practicality and value.

Social Perception

A highly useful and innovative problem-solver for health-conscious individuals and parents, often seen as a thoughtful, practical gift.

Copy Examples

• •Your 3 PM snack, sorted. Keep your yogurt fresh and your wellness goals on track, no matter where your day takes you. The perfect spill-proof home for your on-the-go fuel.
• •From the fridge to your gym bag, without a second thought. Our YoToGo cooler makes healthy eating the easy choice. Packed, chilled, and ready for your post-workout recharge. #HealthyHabits #MealPrepMadeEasy
• •Pack their favorite healthy snack with confidence. The YoToGo cooler keeps yogurt and fruit cups perfectly chilled until lunchtime. No spills, no worries, just happy, healthy kids. It's a lunchbox game-changer.
• •Stop compromising on your snacks. The YoToGo is the patented, insulated cooler designed to fit your favorite yogurt cup perfectly. It includes two custom ice packs and a spoon, all in a collapsible, easy-to-clean neoprene sleeve. Your convenient solution to eating well on the move.
• •Subject: The secret to a healthier routine? Convenience. Don't let a busy schedule derail your diet. The YoToGo cooler is here to make your healthy choices simple. Grab it, pack it, and enjoy a fresh snack anytime, anywhere. Get 15% off your order this week!