Brand Tone

Authentic & Sincere, Nurturing & Caring, Grounded & Earthy, Community-Oriented & Approachable, Respectful & Appreciative

Brand Values

• •Natural & Organic Integrity
• •Heritage & Tradition
• •Handcrafted Quality
• •Sustainability & Eco-consciousness
• •Customer Well-being
• •Community Connection
• •Empowerment

Best Practices

• •Lead with Authenticity: Always draw back to the founder's story, Haitian heritage, and the genuine passion for natural ingredients. This is a core differentiator. Let Magda's voice and inspiration shine through.
• •Emphasize Natural & Nurturing Language: Use words like "nourish," "heal," "protect," "gentle," "pure," "organic," "handcrafted," and "revitalize." Focus on the benefits and the feeling the products provide.
• •Celebrate Brooklyn & Community: Weave in references to Brooklyn, the local community, and the idea of products made with personal care and attention. This fosters connection and local pride.
• •Educate Gently: While highlighting natural ingredients, avoid overly scientific jargon. Explain benefits in an accessible, relatable way, much like sharing a trusted family remedy.
• •Maintain Visual-Verbal Harmony: Ensure that the copy on the website, social media, and packaging aligns with the earthy, clean, and inviting visual aesthetic. The words should evoke the same feeling as the images.

Social Perception

Trusted Source for Natural Skincare, Authentic and Passion-Driven, High-Quality, Effective Products, A Brand with a Story, Support-worthy Small Business

Copy Examples

• •Headline for Body Butter: "Nourish Your Essence. Handcrafted in Brooklyn with love, our [Product Name] Body Butter blends heritage botanicals and organic ingredients to wrap your skin in pure, healing comfort. Feel the tradition."
• •Social Media Post (Instagram): "From our Haitian roots to your daily ritual. ✨ Our founder, Magda, was inspired by her great-grandmother Claire’s wisdom of nature’s healing gifts. Each jar of Yoto and Claire is a tribute to that legacy, crafted to care for your skin, naturally. #YotoAndClaire #NaturalSkincare #BrooklynMade #HeritageInspired #VeganBeauty"
• •Product Description Snippet (Haitian Black Castor Oil): "Unlock the ancestral secret to radiant hair and skin. Our Haitian Black Castor Oil is organically grown and traditionally processed, rich in nutrients to deeply moisturize and promote healthy growth. Embrace the power of nature, bottled with care."
• •Email Newsletter Subject Line: "A Gift from Our Hands to Yours: Discover Brooklyn's Natural Glow"
• •About Us Page Excerpt: "More than just skincare, Yoto and Claire is a promise. A promise of purity, born from the earth. A promise of heritage, carried through generations. And a promise to our Brooklyn community and beyond, to always deliver care, handcrafted and true."