Brand Tone

Elegant, Helpful, Quality-Conscious, Friendly & Engaging

Brand Values

• •Quality
• •Innovation
• •Customer-Centricity
• •Practicality & Functionality
• •Aesthetics & Design
• •Sustainability/Ethical Considerations

Best Practices

• •Prioritize Quality in Language: Use refined, clear, and descriptive language that reflects the premium nature of YOSMO products. Avoid overly casual slang in website copy and product descriptions, but allow for a slightly more relaxed, engaging tone on platforms like TikTok, while still aligning with core elegance.
• •Highlight Benefits & Solutions: Focus copy on how YOSMO products solve customer problems or enhance their beauty routines and well-being (e.g., "smoother hair," "organized vanity," "gentle on skin").
• •Emphasize Expertise & Trust: Consistently mention the high-quality materials (Mulberry silk, cast acrylic), thorough testing processes, and the brand's commitment to only selling products they believe in. This builds credibility.
• •Maintain Visual & Verbal Cohesion: Ensure that the sophisticated and clean aesthetic of YOSMO's visuals (website, product photography) is matched by elegant and polished copywriting. The language should feel as premium as the products look.
• •Engage with an Inclusive & Supportive Voice: While aspirational, the tone should remain welcoming and helpful. Use "you" and "your" to speak directly to the customer, reinforcing the idea that "it's all about you." Foster community through inclusive language, especially on social media.

Social Perception

Positive, Seen as High Quality & Luxurious, Effective, Good Service, Growing Community

Copy Examples

• •Indulge in nightly luxury. Our YOSMO 100% Mulberry Silk Pillowcase isn't just a dream to sleep on—it's your secret to waking with smoother hair and a radiant, crease-free complexion. Elevate your beauty sleep, effortlessly.
• •Transform your vanity into a sanctuary of style and order. The YOSMO Qube, crafted from flawlessly clear, premium cast acrylic, showcases your beauty treasures while keeping them perfectly organized. Because when you see it, you'll use it.
• •Introducing your new beauty ritual essential. At YOSMO, we meticulously design and test each tool to ensure it not only performs beautifully but simplifies your routine. Discover innovation, experience quality, and feel the YOSMO difference.
• •Effortless elegance, redefined. Secure your style with the YOSMO Silk Hair Claw, designed for a gentle hold that protects your hair's integrity while adding a touch of chic. Beauty and care, intertwined.
• •YOSMO: Elevating your beauty routine with thoughtfully designed, quality essentials. From luxurious silk to innovative tools, we're here to help you care for yourself, beautifully. Join the #yosmofam.