Brand Tone

Sincere, passionate, and appreciative

Brand Values

• •Authenticity
• •Joy and Passion
• •Quality and Craftsmanship
• •Exceptional Customer Service
• •Sustainability

Best Practices

• •Always circle back to the "why"—the love for Japanese culture and the joy it brings. Frame product descriptions and social posts around the experience and feeling, not just the features.
• •Continue using a warm, direct, and appreciative voice. Phrases like "Greetings from Yorokobi," "Thank you for your support," and signing off with a personal touch reinforce the small business, high-care feel.
• •For each product or collection, tell a small story. Where in Japan is it from? What is it traditionally used for? This educates the customer and reinforces the value of authenticity, similar to how Kirin markets beverages inspired by different cultures.
• •Actively feature customer testimonials and photos in your marketing. Sharing their positive experiences—the beautiful meals they've made or the lovely gifts they've given—organically communicates your brand values of joy and quality.
• •Whether it's about how the products are sourced, how they are packed sustainably, or how customer inquiries are handled, the concept of "care" should be evident. This reinforces the perception of a brand that values quality and customer satisfaction above all else.

Social Perception

Perceived as a high-quality, trustworthy source for authentic Japanese tableware, with overwhelmingly positive public sentiment due to exceptional customer service and product quality. Customers feel a personal connection, viewing the brand as a passionate small business sharing genuine Japanese culture.

Copy Examples

• •From the kilns of Japan to your kitchen table. Our new collection of ramen bowls is crafted to make every meal a moment of joy. Feel the authentic quality in your hands and transform your weeknight donburi into a weekend delight. Experience tradition with Yorokobi.
• •Find your moment of calm. Our authentic, Japanese-made matcha bowls (Chawan) are here to turn your tea ritual into a small ceremony of joy. Each piece is unique, just like your moment of peace. What are you brewing today? #Yorokobi #MatchaMoment #JapaneseCeramics
• •Give the gift of shared joy. A wedding, a new home, a special birthday—our authentic Japanese tableware is more than a gift; it's a beautiful experience waiting to happen. With complimentary gift wrapping, sharing the elegance of Japan has never been easier.
• •Yorokobi (喜び): The Joy of Japanese Craftsmanship. We fell in love with the art of Japanese pottery and built a dream to share it with you. Discover authentic tableware that brings delight to every day.
• •Packing a little box of joy for its new home in Australia! Every order is packed with care, from our hands to yours. We can't wait for you to unbox this beautiful Arita Ware. #YorokobiAustralia #SmallBusiness #JapaneseGifts #Unboxing