Brand Tone

passionate, approachable, and authentic

Brand Values

• •Passion for Horology
• •Quality and Durability
• •Affordability
• •Practicality and Style
• •Excellent Customer Service

Best Practices

• •Lead with Passion: Always let the genuine love for watches shine through in your copy. Use enthusiastic and knowledgeable language that connects with fellow horology lovers.
• •Stay Approachable and Authentic: Write as if you're talking to a friend. Use a conversational and friendly tone. Share behind-the-scenes stories and be open about the brand's journey.
• •Emphasize Quality and Value: Clearly communicate the high quality of the materials and construction while highlighting the affordable price point. This combination is a key part of the brand's appeal.
• •Highlight the Yorkshire Heritage: Weave in mentions of the brand's Yorkshire roots to add character and a sense of place. This helps differentiate the brand and builds a stronger identity.
• •Let Customer Voices Be Heard: Regularly feature customer testimonials and reviews in your marketing materials. This not only provides social proof but also reinforces the brand's values of quality and customer satisfaction.

Social Perception

Yorkshire Watch Straps is perceived very positively by its customers and the broader watch community. They are seen as a reliable and trustworthy brand that offers high-quality products at a fair price. The personal touch of the founder and the brand's clear passion for watches resonates well with consumers. They have successfully positioned themselves as a go-to source for affordable, durable, and stylish watch straps, particularly for "tool watches." The "Star Seller" status on Etsy, with a high average review rating, speedy shipping, and quick message replies, further reinforces this positive perception. The brand is often recommended in watch forums as a great alternative to more expensive original equipment manufacturer (OEM) straps.

Copy Examples

• •Adventure-Proof Your Wrist. From the peaks of the Dales to your daily grind, our Adventurer strap is built to keep up. Crafted from high-performance nylon, it’s ready for whatever you throw at it. Your watch deserves a strap as resilient as you are.
• •The Easiest Upgrade You'll Ever Make. Transform your timepiece in seconds. Our premium FKM rubber straps offer a sleek look and unmatched comfort. Why settle for the standard when you can have exceptional?
• •Born in Yorkshire. Worn Worldwide. From our small workshop in West Yorkshire, we're sharing our passion for watches with the world, one strap at a time. Quality you can feel, at a price that makes sense.
• •For the Love of Horology. We're watch geeks, just like you. That's why we obsess over every detail, from the weave of the nylon to the finish on the buckle. Find a strap that shares your passion.
• •Tougher Than Your Monday. Our Trooper elastic straps are designed for the rigors of everyday life. Seriously comfortable and incredibly durable, it’s the perfect partner for your go-anywhere tool watch.