Brand Tone

Celebratory & Enthusiastic, Community-Focused & Inclusive, Slightly Formal but Accessible, Resilient & Optimistic

Brand Values

• •Musical Excellence & Entertainment
• •Community Spirit
• •Tradition & Heritage
• •Creating Lasting Memories
• •Accessibility to Culture

Best Practices

• •Emphasize Shared Experience: Use inclusive language ("we," "us," "join us," "your summer"). Focus on the communal joy and the atmosphere of people coming together.
• •Highlight Sensory Details: Describe the sights (historic ruins, fireworks), sounds (live orchestra, classical and popular tunes), and feelings (joy, celebration, magic) to immerse the reader.
• •Maintain Enthusiasm and Positivity: Use words that convey excitement and enjoyment (e.g., "spectacular," "marvellous," "unforgettable," "joyful," "breathtaking").
• •Balance Tradition with Accessibility: While respecting the "Proms" heritage, ensure the language is welcoming and not overly formal, reflecting the relaxed picnic atmosphere and broad musical appeal.
• •Be Authentic and Transparent: When communicating, especially about practicalities like weather or ticket availability, maintain a helpful, clear, and honest tone, as seen in their existing communications.

Social Perception

Highly Positive & Well-Loved, A "Must-Do" York Experience, Respected & Professional, Good Value for a Unique Experience, Community Builder

Copy Examples

• •Headline: York Proms: Your Soundtrack to Summer! Body: Gather your friends, pack a picnic, and join us in the stunning Museum Gardens for an unforgettable evening of live music, from soaring classical anthems to beloved film scores, all culminating in a breathtaking fireworks display! Tickets are selling fast – create your York summer memory!
• •Social Media Post: ✨ Experience the magic of York Proms! ✨ Imagine this: You, a delicious picnic, surrounded by friends, the historic St Mary's Abbey as your backdrop, and the sound of a live orchestra filling the air. Pure York magic! Book your spot for a night of joy and spectacular fireworks. #YorkProms #SummerNights #LiveMusicYork
• •Email Subject: Don't Miss Out! The York Proms Awaits! Body: Dear Music Lover, The highlight of York's summer is just around the corner! Experience the thrill of live orchestral music, enjoy popular classics and stunning solos under the stars. Wave your flags, sing along, and make memories at the York Proms. Limited tickets remain!
• •Website Snippet (About Us): More than just a concert, York Proms is a celebration of community, music, and the unique spirit of York. Founded in 2017, we bring together talented musicians and music lovers for a joyous picnic concert in the heart of our historic city, creating an atmosphere that's both uplifting and wonderfully welcoming.
• •Promotional Line for Partners: Partner with York Proms and connect your brand with one of York's most beloved and anticipated cultural events, celebrating community spirit and musical excellence.