Brand Tone

sophisticated, artistic, and intellectual

Brand Values

• •Artisanal Excellence
• •Timelessness and Durability
• •Intellectual Design
• •Bicultural Fusion

Best Practices

• •Use a Philosophical Lexicon: Consistently use terms from the brand's core concepts like "Chaotic Elegance," "fluidity," "the richness of space," "monument," and "artisan." This reinforces the brand's intellectual identity.
• •Emphasize Heritage and Provenance: Always mention the founders' training in Florence and Paris and that every piece is crafted in their Tokyo atelier. This highlights the brand's authenticity and artisanal authority.
• •Frame Products as Art: Describe products using artistic and conceptual language. Refer to collections as "studies," "explorations," or "narratives." This elevates them from mere accessories to objects of design.
• •Maintain a Sophisticated and Formal Tone: Avoid slang, overly casual phrasing, and excessive use of emojis. The voice should be confident, calm, and authoritative, much like a curator in a gallery.
• •Focus on "The Why" Over "The What": Instead of just listing features (e.g., "has three pockets"), explain the design philosophy behind them (e.g., "structured with three compartments to bring a deliberate order to your essentials"). This connects product details back to the brand's core values.

Social Perception

Exclusive, high-end, artisan brand, a serious player in the luxury leather goods market, validated by its presence in prestigious stores. Perceived as being for a discerning customer who values craftsmanship, unique design, and product story over mass-market luxury logos.

Copy Examples

• •Introducing Cuirism 2. An exploration of form and void, where Parisian technique meets a philosophy of elegant disruption. Each piece, a quiet monument to enduring craftsmanship. Discover the collection.
• •The Philosophie Card Holder. Crafted from French goat leather, its structure is an essay on precision. Designed not just to hold cards, but to carry intention. A study in chaotic elegance.
• •From Florence to Paris, and now, our Tokyo atelier. yorioshow was founded on a dialogue between cultures and a devotion to craft. We don't just make leather goods; we shape artifacts for the future.
• •The Balancer Collection. A single line of silver and leather designed to center the body and consciousness. More than an accessory, it is a point of equilibrium. Encounter a new aspect of yourself.
• •Our work seeks the essence of beauty that resonates through time. Rooted in tradition, yet unbound by it, we pursue a unique worldview born from differing backgrounds to create pieces of lasting value.