Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Authentic, Convenient and Modern, Playful and Engaging, Informative and Helpful

Brand Values

• •Authenticity: Delivering a genuine taste of Korean street food and "soul food."
• •Convenience: Making Korean cuisine easy and quick to enjoy for everyone.
• •Quality: Using premium ingredients and adhering to food safety regulations.
• •Customer Experience & Satisfaction: Aiming to provide the "best experience" and valuing customer feedback.
• •Accessibility & Variety: Offering a wide range of flavors, including Halal options, to cater to diverse palates and needs.
• •Joy and Comfort: Positioning their products as comfort food that brings happiness and a satisfying experience.
• •Cultural Sharing: Introducing and popularizing Korean food culture in the US market.
• •Honesty and Trust: Stated as a focus for building a loyal customer base.
• •Responsibility: Emerging commitment to ESG principles (Environmental, Social, Governance).

Best Practices

• •Embrace Enthusiasm and Passion: Always write from a place of genuine love for Korean food and the Yopokki experience. Use exclamation points judiciously to convey excitement.
• •Prioritize "Easy" and "Quick": Consistently highlight the convenience factor. Words like "minutes," "fast," "simple," and "effortless" should be common.
• •Use Sensory and Appetizing Language: Describe the textures ("chewy," "soft") and tastes ("savory," "sweet," "spicy," "creamy," "delicious") to make the food irresistible.
• •Stay Friendly and Relatable: Address the audience directly (using "you" and "your"). Keep the language casual and inviting, like talking to a friend about a great food find.
• •Connect to Authentic Korean Culture (Subtly or Directly): Refer to "Korean soul food," "street food," or even K-culture touchpoints where appropriate to reinforce authenticity and connect with the target audience's interests.

Social Perception

Tasty and Convenient, Fun and Trendy, Authentic Experience (for many), Good for a Quick Fix, Flavor Variety is Appealing, Chewy Texture is a Highlight

Copy Examples

• •Headline: Craving Real Korean Flavor? Your Yopokki Moment is Just Minutes Away! Body: Dive into the chewy, savory-sweet world of Yopokki Tteokbokki. Authentic Korean soul food, made super easy for your busy life. Taste the tradition! #YopokkiUS #KoreanStreetFood #EasyMeal
• •Headline: K-Drama Night Just Got Tastier! Body: What’s your go-to Yopokki flavor for a cozy night in? Whether it's the creamy Cheese or the classic Sweet & Spicy, we're bringing the heart of Korea to your home. Ready in 3 minutes! #Yopokki #ComfortFood #TasteOfKorea
• •Headline: Busy Schedule? Authentic Korean Meals Don't Have to Wait! Body: Experience the ultimate convenience with Yopokki. From our kitchen to yours, enjoy delicious, satisfying tteokbokki that fits perfectly into your day. Which flavor are you grabbing? #QuickKorean #YopokkiMagic #StreetFoodAtHome
• •Headline: From Seoul Street Food to Your US Kitchen! Body: Yopokki is more than just a snack; it's an experience. Our founder's passion, inspired by her grandmother, brings you the true taste of Korean tteokbokki. Simple, delicious, and authentically Yopokki. #KoreanSoulFood #YopokkiStory #AuthenticFlavor
• •Headline: Spice Up Your Snacking! Or Keep it Sweet & Cheesy – Your Call! Body: With a Yopokki flavor for every craving – from Hot & Spicy to Jjajang to Golden Onion Butter – your perfect Korean snack adventure starts now. Explore the deliciousness! #YopokkiVariety #KoreanSnacks #FlavorExplosion