Brand Tone

Inspirational, empowering, friendly, approachable, quality-focused, meticulous, creative, and joyful.

Brand Values

• •Quality Craftsmanship
• •Intentional Design
• •Disconnecting from Digital / Promoting Analogue
• •Sustainability
• •Community
• •Empowerment and Well-being

Best Practices

• •Focus on "You" and benefits, not just features: Connect features like "160GSM paper" to customer benefits.
• •Incorporate your values naturally: Weave in mentions of sustainability, the joy of analog, and intentional design into all content.
• •Maintain consistency across all channels: Align tone across website, social media, email, and customer service.
• •Engage with your community using their language: Mirror the enthusiasm and terminology of the stationery and bullet journaling community.
• •Show, don't just tell: Use visuals and examples to demonstrate the quality and functionality of your products.

Social Perception

High-quality, aesthetically pleasing, functional, and valued within the bullet journaling community. Strong engagement on visual platforms.

Copy Examples

• •"Unleash your potential and live your best life with our thoughtfully designed journals."
• •"Disconnect from the digital world and reconnect with your creativity through the simple act of putting pen to paper."
• •"Our high-grade materials and extra thick 160 GSM paper ensure a premium writing experience."
• •"Join our community of stationery addicts and discover the joy of bullet journaling."
• •"Designed with intention, our notebooks are both beautiful and functional, helping you organize your life and achieve your goals."