Brand Tone

Artisanal & Passionate, Ethical & Conscious, Personal & Authentic, Modern & Edgy-Chic, Storytelling-Focused

Brand Values

• •Craftsmanship & Quality
• •Social Responsibility & Empowerment
• •Sustainability
• •Authenticity & Personal Connection
• •Beauty & Inspiration
• •Collaboration & Community

Best Practices

• •Always Lead with "Handmade" and "Ethical": These are core to YOOMEE's identity. Ensure that the artisanal nature and the social/ethical commitment are woven into product descriptions, social media posts, and all communications.
• •Tell the Stories: Share narratives about the artisans, the inspiration behind collections, and the founder's journey. This personalizes the brand and reinforces its values. Use phrases like "handmade by Amal from our women's association" to give credit and connect customers to the makers.
• •Use Evocative and Passionate Language: Words like "love," "passion," "inspired by," "wonder," and "heartmade" convey the emotional investment in the brand and its products.
• •Maintain a Modern yet Approachable Voice: While "contemporary bling" suggests trendiness, the overall tone should remain warm, authentic, and inclusive, reflecting the personal and ethical nature of the brand.
• •Highlight Cultural Inspirations Respectfully: When referencing Marrakech, Kathmandu, or other cultural influences, do so in a way that honors the source and emphasizes the collaborative and respectful relationships with artisans from these regions.

Social Perception

An ethical and socially conscious brand, A source of unique, handcrafted items, Artistic and stylish, A brand with a personal touch, Supportive of women's empowerment.

Copy Examples

• •Headline: Wear a Story. Discover YOOMEE. Body: Each YOOMEE piece isn't just handmade; it's heartmade. Crafted with love in Switzerland and in collaboration with our talented women artisans in Marrakech, our contemporary bling carries a whisper of tradition and a shout of style. Find your unique sparkle. #YoomeeStore #HandmadeWithLove #EthicalJewelry #ContemporaryBling
• •Headline: More Than Jewelry. It's a Movement. Body: At YOOMEE, we believe in beauty that empowers. Inspired by global artisans and committed to fair practices, every necklace, bracelet, and bling we create supports traditional craftsmanship and the incredible women behind it. Shine with purpose. #YoomeeValues #SociallyConsciousFashion #ArtisanMade
• •Headline: Brooke's Vision, Handcrafted For You. Body: From a spark of inspiration on worldly travels to a lovingly handcrafted piece in your collection – that’s the YOOMEE journey. Founder Brooke Jackson pours her passion for contemporary design and ethical making into every unique creation. This isn't just an accessory; it's a piece of a dream. #FounderStory #YoomeeContemporaryBling #SwissDesign
• •Headline: The Art of Bling. The Heart of Craft. Body: YOOMEE STORE brings you contemporary bling that’s as unique as you are. From eye-catching tooth gems to intricately designed keychains, each piece is a testament to skilled hands and a vision for a more beautiful, equitable world. Discover handmade elegance from Zurich to Marrakech. #HandmadeJewellery #EthicalStyle #YoomeeMarrakech
• •Headline: Sustainable Sparkle. Consciously Crafted. Body: Feel good about the jewelry you wear. YOOMEE STORE is dedicated to sustainable materials and ethical partnerships, ensuring every piece not only looks stunning but also honors the artisans and the planet. Adorn yourself with intention. #SustainableJewelry #FairTradeFashion #YoomeeStoreCH