Brand Tone

Caring and Empathetic, Confident and Empowering, Premium and Trustworthy, Authentic and Honest, Solution-Oriented

Brand Values

• •Quality and Safety
• •Inclusivity and Empathy
• •Authenticity and Integrity
• •Empowerment
• •Sustainability

Best Practices

• •Ensure that the natural, skin-friendly aspects of the product are woven into product descriptions, social media (if activated), and all marketing materials.
• •The tone should be empowering and supportive.
• •Be Authentic and Transparent: Reflect the founder's story and the brand's commitment to genuine quality.
• •If discussing benefits, be specific (e.g., "painless removal," "hypoallergenic").
• •Focus on Empowerment and Freedom: Frame the product not just as a utility item, but as a tool that gives individuals the freedom to express themselves through their fashion choices, comfortably and confidently.

Social Perception

Problem Solver for Sensitive Skin, Effective and Reliable, High-Quality and Gentle, Trustworthy (among those aware of it), Niche but Respected

Copy Examples

• •Sensitive skin approved.
• •Gentle, durable, and designed for you.
• •Made with organic cotton and a kind-to-skin adhesive, because you deserve the best, inside and out.
• •Because beauty shouldn’t be a pain.
• •Crafted with care from organic materials, because your confidence should never be compromised.