Brand Tone

Positive, encouraging, informative, practical, stylish, and focused on beauty and self-esteem.

Brand Values

• •Quality (100% real human hair products, reliable quality, 20-process quality control)
• •Customer Satisfaction & Service (Excellent Service for every customer, 30-day free return policy)
• •Beauty & Confidence (Yonova Hair Brand Supply You More Beauty & Confidence)
• •Affordability/Value (competitive price, affordable wig, flash sales)
• •Fashion & Trendiness (Make beauty simple and keep pace with fashion trends)

Best Practices

• •Highlight Quality and Authenticity: Consistently mention '100% human hair,' 'premium quality,' and 'natural look' to reinforce trust and the value proposition.
• •Emphasize ease of use for products like glueless wigs.
• •Reflect the 'Excellent Service' value.
• •Showcase customer testimonials and before-and-after transformations to build trust and social proof.
• •Address concerns about wig cap size and cut discrepancies by providing detailed measurements and customization options.

Social Perception

Perceived as a brand providing good quality, affordable, convenient, and stylish human hair wigs, with generally positive customer experiences. Acknowledges and addresses negative feedback proactively to build trust.

Copy Examples

• •"Achieve a stunning new look with our 100% human hair wigs. Experience the beauty and confidence you deserve!"
• •"Yonova Hair: Excellent service for every customer. We're here to help you find the perfect wig for your unique style."
• •"Transform your look effortlessly with our easy-to-install, glueless wigs. Get ready to turn heads!"
• •"Our premium quality wigs are designed for a natural look and feel. Discover the difference today!"
• •"Flash Sale! Get your dream wig at an affordable price. Don't miss out on this limited-time offer!"