Brand Tone

Artisanal, Passionate, Elegant, Sophisticated, Mindful, Serene, Authentic, Story-driven, Inspiring, Educational

Brand Values

• •Craftsmanship & Quality
• •Beauty in Functionality (YOnoBI)
• •Authenticity & Connection
• •Mindfulness & Slow Living
• •Creativity & Joy of Making
• •Sustainability & Responsibility
• •Community

Best Practices

• •Embrace the "YOnoBI" Philosophy: Consistently reference or allude to the core concept of finding beauty in functional, handcrafted objects. This reinforces the brand’s unique identity and values of aesthetics and utility.
• •Champion the Artisan and the Handmade: Always highlight the human element. Use phrases like "handcrafted by," "artisan-made," "the maker's touch," and share stories of the artists when possible to maintain an authentic and passionate tone.
• •Use Mindful and Evocative Language: Employ words that convey serenity, slowness, and sensory experience (e.g., "tactile," "earthy," "serene," "gentle rhythm," "quiet beauty"). This supports the mindful and elegant aspects of the brand.
• •Maintain Visual and Verbal Cohesion: Ensure that the copy reflects the same minimalist, elegant, and warm aesthetic seen in YONOBI's visuals across the website and social media. The language should feel as curated and considered as the ceramics themselves.
• •Foster a Sense of Discovery and Connection: Write copy that invites curiosity and encourages a deeper connection with the objects and the craft. Frame purchasing not just as a transaction, but as acquiring a piece with a story and supporting an artist.

Social Perception

High-Quality & Unique Products, Inspiring & Beautiful Environment, Valued Craftsmanship, Enriching Experience (Classes), Ethical & Mindful Brand, Welcoming & Engaging

Copy Examples

• •YONOBI: Discover the Soul of Craft. Handcrafted ceramics for a life more beautiful and intentionally lived.
• •Imperfectly perfect, uniquely yours. ✨ Our latest collection features handcrafted treasures that blend timeless Nordic simplicity with Japanese serenity. Each piece tells a story of its maker. Explore via the link in bio. #YonobiStudio #HandmadeCeramics #ArtisanMade #SlowLiving #CopenhagenCeramics
• •Find your calm in the clay. Our pottery workshops invite you to slow down, create with your hands, and reconnect with your inner artist. From beginner sips to wheel throwing, there's a space for you at YONOBI. Book your spot and let the making begin! [Link]
• •Crafted with intention by [Artist Name/Collective], this [Product Name] embodies the YONOBI spirit – where everyday objects become sources of quiet joy and beauty. Feel the artisan's touch in every detail.
• •At YONOBI, we believe in the quiet power of handmade. Inspired by the Japanese principle of 'YOnoBI' – beauty in utility – we curate and create ceramic pieces that bring warmth, character, and a touch of artistry to your daily rituals. Join us in celebrating the makers and the mindful moments they inspire.