Brand Tone

Empowering, inclusive, and confident. Welcoming and aspirational on the website, energetic and trend-focused on social media, reinforcing individuality and acceptance.

Brand Values

• •Inclusivity
• •Confidence
• •Quality and Comfort
• •Style

Best Practices

• •Embrace Empowerment: Use language that uplifts and inspires confidence. Phrases like "embrace your curves," "feel radiant," and "own your style" will resonate with the target audience.
• •Highlight Inclusivity: Regularly feature a diverse range of models in terms of body size, age, and ethnicity in marketing materials. Use inclusive language that speaks to all women.
• •Focus on a Feeling: Sell the feeling of confidence and joy, not just the product. Describe how the customer will feel wearing the swimsuit—confident, comfortable, stylish, and ready for any adventure.
• •Stay Visually Consistent: Ensure that the visual branding on social media and the website aligns with the written copy. Use high-quality imagery that reflects the brand's values of style, confidence, and inclusivity.
• •Maintain a Unified Voice: Whether it's a website banner, a social media post, or a customer service email, the tone should always be consistent. Create a brand voice guide to ensure all team members communicate in a unified way that is welcoming, positive, and empowering.

Social Perception

Reliable source for stylish yet modest swimwear. Customers are satisfied with the fit and confidence they feel. Perceived as a go-to for coverage without sacrificing style, especially for tankinis and boy shorts. Increasingly seen as fashion-forward due to industry event participation.

Copy Examples

• •Dive into our new collection of swimwear designed for every body. Feel beautiful, feel you. #YoniqueSwim
• •From vibrant prints to classic cuts, our latest swimwear is here to make your beach days even brighter. Discover your perfect fit with Yonique.
• •You deserve swimwear that feels as good as it looks. Our high-quality fabrics and flattering designs are made for all-day wear.
• •Don't just follow the trends, set them. With a wide range of styles from sporty to chic, Yonique has the perfect match for your personality.
• •Your vacation wardrobe starts here. Pack a Yonique swimsuit and get ready to create unforgettable memories in style.