Brand Tone

Enthusiast-Friendly & Community-Oriented, Value-Driven & Accessible, Informative & Helpful, Direct & Product-Focused, Confident & Service-Oriented

Brand Values

• •Passion for the Hobby
• •Value for Money
• •Community
• •Accessibility
• •Customer Satisfaction
• •Continuous Improvement

Best Practices

• •Speak as a Fellow Enthusiast: Use language that resonates with keyboard hobbyists. Reference common interests (e.g., "thock," "custom build," "endgame setup") authentically. Avoid overly corporate jargon.
• •Emphasize Value and Accessibility: Consistently highlight the balance between quality and affordability. Make it clear that good aesthetics and feel don't always have to come with a premium price tag.
• •Foster Community: Encourage interaction and sharing. Frame purchases not just as transactions but as joining a larger group of like-minded individuals. Use inclusive language.
• •Be Transparent and Informative (When Appropriate): While the primary focus is on product, sharing knowledge (like on their blog or YouTube) about keycap materials, profiles, or maintenance builds trust and reinforces their "fan first" persona.
• •Showcase with Confidence, Support with Service: Be proud of the product designs and aesthetics. Back this up by reiterating commitments to customer support, accurate product representation, and reliable shipping.

Social Perception

Budget-Friendly Go-To, Decent Quality for the Price, Source of Clones/Inspired Sets, Generally Reliable Seller, Visible & Active

Copy Examples

• •Headline: Level Up Your Setup Without Breaking the Bank. Body: Get the premium look and feel you crave. Yong Qiu offers high-quality PBT keycaps in designs you’ll love, at prices that make sense. We’re keyboard fans too, so we get it.
• •Headline: Your Dream Keyboard Awaits. Body: From vibrant colorways to classic minimalist designs, find the perfect keycaps to express your style. Join the Yong Qiu family and discover why over 100,000 enthusiasts trust us for quality and fast shipping.
• •Headline: Don't Just Type. Create. Body: Your keyboard is an extension of you. Yong Qiu provides the building blocks – stunning keycaps, reliable switches, and essential accessories – so you can build a board that’s truly your own. Explore our latest arrivals!
• •Headline: Quality You Can Feel, Prices You'll Love. Body: We believe everyone deserves a great typing experience. That's why we manufacture our own keycaps, ensuring vibrant designs and durable PBT quality that lasts, all while keeping them accessible.
• •Headline: Join the Conversation. Show Off Your Build! Body: Become part of the Yong Qiu community! Share your custom keyboard creations, get inspiration, and connect with fellow enthusiasts in our 56K+ strong Facebook group. We’re passionate about keyboards, just like you.