Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Community-Focused & Approachable, Supportive & Encouraging, Proudly British (Yorkshire), Direct & (Potentially) Blunt

Brand Values

• •Performance & Quality
• •Customer-Centricity & Community
• •Innovation & Continuous Improvement
• •Authenticity & Transparency
• •Accessibility & Inclusivity
• •Sustainability
• •Passion for the Sport

Best Practices

• •Channel Angus's Voice (Passionately Expert & Approachable): Infuse copy with genuine enthusiasm for triathlon and open water swimming. Use knowledgeable language but keep it accessible and welcoming. Imagine you're Angus, talking directly to a fellow athlete, offering advice and encouragement.
• •Emphasize Community and "All Ears" Policy: Regularly use phrases that highlight listening to customers, co-creation, and the supportive Yonda community. Invite interaction and feedback in your communications.
• •Highlight Yorkshire Heritage & Quality Craftsmanship: Subtly weave in the brand's roots and textile expertise to build trust and differentiate from mass-market competitors. This reinforces the idea of a dedicated, family-influenced business.
• •Focus on Athlete Benefit & Performance, Supported by Tech: Explain technical features (like Yamamoto neoprene, specific panel designs) in terms of how they directly benefit the athlete – e.g., "more flexibility for a natural stroke," "increased buoyancy where you need it for a faster swim."
• •Maintain a Supportive and Encouraging Stance (but ensure consistent delivery): While the tone should be overwhelmingly positive and motivational, ensure this extends to all customer interactions. Address potential customer service inconsistencies so the supportive tone in marketing isn't undermined by negative post-purchase experiences. This means ensuring that even when dealing with issues, the helpful, problem-solving aspect of the brand's expertise shines through.

Social Perception

High-Quality Performance Gear, Knowledgeable & Passionate Small Business, Innovative & Athlete-Focused, Inconsistent Customer Service Post-Sale, Growing Reputation

Copy Examples

• •Headline: Go Further. Go Yonda. Feel the Difference Yorkshire Craftsmanship Makes. Body: Engineered in the heart of Yorkshire with a 200-year textile heritage, our wetsuits aren't just made; they're crafted. Experience unparalleled flexibility and comfort, designed by triathletes, for triathletes. Ready to smash your personal best? We're with you.
• •Headline: Your Adventure. Our Expertise. Unbeatable Performance. Body: At Yonda, we live and breathe triathlon. That's why we use cutting-edge Yamamoto neoprene and an "all ears" approach to design. Got a question? Need a perfect fit? Angus and the team are here to help you conquer your next challenge. Dive in with Yonda.
• •Headline: Don't Just Dream About the Finish Line. Chase It with Yonda. Body: We believe world-class performance shouldn't break the bank. Our Ghost and Spook wetsuits offer the speed, flexibility, and durability you need, whether you're a seasoned pro or just starting your journey. Plus, we're committed to sustainable practices, so you can feel good about your gear.
• •Headline: The Yonda Community: More Than Just Wetsuits. Body: From local lakes in our Yondamobile to supporting global athletes, we're building a community united by a love for swim, bike, run. We listen, we learn, and we innovate – all to help you achieve your goals. Join the Yonda family and let's go further, together.
• •Headline: Feel the Water, Not Your Wetsuit. Body: Experience the freedom of movement with Yonda's super-flexible neoprene. Designed for ultimate comfort and speed, our suits are rigorously tested and refined with feedback from swimmers like you. Because when you're comfortable, you're faster. That's the Yonda promise.