Brand Tone

Fun and energetic, passionate and personal, trendy and modern.

Brand Values

• •Joy and Celebration
• •Passion and Creativity
• •Entrepreneurial Spirit
• •Authenticity

Best Practices

• •Always lead with fun and energy: Use upbeat, positive, and exciting language. Incorporate emojis (🌶️, ✨, 😉) to add personality and visual appeal that matches the vibrant nature of the products.
• •Tell your story: Regularly weave the narrative of the three founding sisters into your copy. This personal connection is a major brand asset that differentiates you from competitors. Use phrases like "From our family to yours," or "The three of us believe..."
• •Use sensory and evocative language: Describe the taste and experience, not just the product. Use words like "bold," "explosive flavor," "tangy," "spicy kick," "mouth-watering," and "irresistible" to engage the reader's senses.
• •Emphasize a shared experience: Position the brand as a companion for good times. Use inclusive language like "your party's new best friend," "share the fun," and "for moments of joy" to connect the product with celebration and community.
• •Stay visually aligned: Ensure the copy complements the visual style. For trendy, modern content like ASMR and vlogs, keep the copy short, direct, and use relevant hashtags. For more heartfelt, story-driven posts, adopt a slightly more personal and reflective tone.

Social Perception

Perceived as a high-quality, desirable, and fun brand within its niche. Customers have a strong, positive connection with the founders and their inspiring entrepreneurial journey. Their social media content, especially ASMR and packing videos, is highly effective and engaging.

Copy Examples

• •Warning: may cause extreme happiness. 😉 Our Sour Patch Kids get a spicy, tangy makeover that will make your taste buds dance. Ready to turn up the flavor? Tap the link in our bio to grab a bag! #YomYummers #DulcesEnchilados #SpicyCandy #SourThenSpicy
• •The sounds of your next favorite snack on its way to you. 📦🌶️ We love packing every single order! Who's next? #ASMR #PackingOrders #SmallBusiness #GomitasEnchiladas #YomYummers
• •Be the Hero of the Party! From game nights to birthdays, our spicy gummies are the ultimate crowd-pleaser. Shop our bulk boxes and get ready to share the fun. #YomYummers #PartySnacks #Fiesta
• •It’s a tough choice! Which Yom Yummers are you craving today? [POLL: Panditas vs. Sandías] Great choice! Get your favorite now. We ship all over Mexico! 🇲🇽
• •From a dream between three sisters to a brand we love. ❤️ Our passion is creating bold flavors that bring people joy. Thank you for being part of our story! Inspired to start your own journey? Follow us for a peek behind the scenes! #Emprendimiento #SisterPreneurs #YomYummersStory #SmallBiz