Brand Tone

Empowering & Inspiring, Conscious & Ethical, Authentic & Personal, Passionate & Purpose-Driven, Elegant & Versatile

Brand Values

• •Sustainability & Eco-consciousness
• •Empowerment (especially of women)
• •Ethical Production & Fair Labor
• •Quality & Timeless Design
• •Community & Connection
• •Authenticity & Self-Expression
• •Accountability & Empathy

Best Practices

• •Lead with Purpose: Always circle back to YOMISMA's "why." Whether it's a product description or a social media post, weave in the brand's commitment to sustainability, empowerment, or ethical practices. This reinforces the core identity beyond just aesthetics.
• •Embrace Storytelling: Share the narratives behind the products – the artisans, the recycled materials, the inspiration for a print. This creates an emotional connection and highlights the brand's depth.
• •Use Empowering Language: Employ words and phrases that uplift and inspire confidence. Focus on how the clothing makes the wearer *feel* (e.g., "unstoppable," "powerful," "authentically you") rather than just how it looks.
• •Be Authentic and Transparent: Maintain the genuine voice established by the founder. Don't shy away from talking about the journey, the challenges (if appropriate), and the real impact the brand aims to make. Clearly communicate about materials and production processes.
• •Speak Directly to Your "Yomisma Woman": Understand her values (eco-consciousness, ethical consumption, desire for quality and self-expression) and address her directly. Create a sense of community and shared values in your communication.

Social Perception

YOMISMA is generally perceived as a mission-driven, ethical, and sustainable fashion brand. It's seen as a brand that genuinely cares about empowering women and preserving artisan craftsmanship. The focus on high-quality, eco-friendly materials and unique designs positions it in the luxury/premium slow fashion segment. The founder, Victoria Contreras, is often the face of the brand, adding a personal and authentic touch that resonates with conscious consumers. Media mentions are positive, highlighting its commitment to social and environmental responsibility. The brand is associated with terms like "slow fashion," "eco-friendly," "artisan-made," and "women's empowerment."

Copy Examples

• •Headline: Wear Your Values. Feel Unstoppable. Body: At YOMISMA, luxury isn't just a label—it's a promise. A promise of eco-conscious fabrics that caress your skin, artisan craftsmanship that tells a story, and timeless designs that empower your every move. Step into a YOMISMA piece and step into your most confident self. #YomismaStyle #SustainableLuxury #EmpoweredWomen
• •Headline: More Than Just a Duster. It's a Statement. Body: Our signature dusters are designed for the woman who leads with purpose and dresses with intention. Crafted from recycled materials and by fairly paid artisans, each piece is a testament to slow fashion that’s beautiful inside and out. Elevate your wardrobe, empower communities. #EthicalFashion #SlowFashionMovement #YomismaDuster
• •Headline: The Art of Self-Expression, Woven with Care. Body: "Yomisma" means "myself." We believe your clothing should be a joyful reflection of who you are. Our vibrant, versatile resort wear is made in small batches, ensuring every design is as unique as you. Discover pieces that honor the planet and celebrate your individuality. #EcoFriendlyClothing #ArtisanMade #BeYomisma
• •Headline: Feel the Story in Every Thread. Body: From ancestral embroidery by empowered women in Chiapas to innovative textiles made from ocean-bound plastics, every YOMISMA garment carries a narrative of change. Choose fashion that feels good, does good, and looks incredible. #FashionWithPurpose #CommunityOverCommerce #Yomisma
• •Headline: Done Playing Small? So Are We. Body: YOMISMA is for the woman ready to take up space, unapologetically. Our designs are crafted to make you feel powerful, comfortable, and utterly yourself. Join a movement that values people, planet, and the power of authentic self-expression. #TakeUpSpace #WearYourStory #ConsciousChic