Brand Tone

Friendly and Approachable, Helpful and Knowledgeable, Community-Oriented, Positive and Enthusiastic, Trustworthy and Reliable

Brand Values

• •Customer Service Excellence
• •Quality Products
• •Community Focus
• •Passion for Footwear
• •Accessibility

Best Practices

• •Always Be Welcoming and Friendly: Start and end communications with a warm, approachable tone. Use inclusive language. Even in transactional messages, maintain a friendly demeanor.
• •Emphasize Helpfulness and Expertise: Position the brand as a knowledgeable resource. Offer advice, tips, and solutions rather than just selling products. Highlight the staff's expertise when appropriate.
• •Keep it Conversational and Relatable: Write as if you're talking to a friend or a valued member of your local community. Avoid overly formal or technical jargon unless explaining specific shoe features clearly. Use contractions (e.g., "we're," "it's") to enhance this.
• •Show Genuine Enthusiasm: Let your passion for your products and for helping customers shine through. Use positive language and emojis (appropriately and not excessively) to convey energy.
• •Reinforce Community Connection: Where relevant, mention the local area, address local needs, or highlight community involvement. This strengthens the bond with local customers and reinforces the "local family business" value.

Social Perception

Highly Positive, Go-To Place for Shoes, Excellent Customer Service Hub, Trusted Local Business, Good Variety and Quality

Copy Examples

• •☀️ Sunshine and new Birkenstocks have arrived at YOLO Shoes Emerald! ✨ Step into ultimate comfort and style this season. Our friendly team is here to help you find your perfect fit. Pop in and say hi! 👋 #YOLOShoes #Birkenstock #EmeraldQLD #NewArrivals #ComfortFirst #ShopLocal
• •Step Up Your Style! 🍂 Our Autumn Sale is ON NOW at YOLO Shoes Emerald. Cosy boots, comfy sneakers, and more from your favourite brands. Don't miss out – your feet will thank you! Shop online or visit us in-store for a friendly fitting.
• •Working hard? So should your boots! 💪 At YOLO Shoes Emerald, we stock a tough range of workwear footwear from brands you trust. Safety, durability, and all-day comfort. Come see our experts in Emerald – we'll make sure you're well-equipped from the ground up! #WorkBoots #SafetyFirst #EmeraldWorkwear #YOLOCares
• •Meet Sarah, one of our amazing shoe experts at YOLO Shoes Emerald! 👋 Sarah loves helping our local families find the perfect school shoes and has a knack for matching you with the comfiest weekend walkers. Got a shoe question? She's your go-to! Thanks for being part of our Emerald community! ❤️ #TeamYOLO #EmeraldCommunity #LocalExperts #CustomerLove
• •(Image: A selection of colourful sneakers) Text overlay: Shoe dilemmas? 🤔 We've got answers! What are you looking for in your next pair of sneakers? Comfort? Style? All-day wear? DM us your questions or pop by YOLO Shoes Emerald – we love talking shoes! 👟💬 #AskYOLO #SneakerSeason #ShoeAdvice #EmeraldsChoice