Brand Tone

Encouraging & Empowering, Helpful & Accessible, Familiar & Culturally Connected (to Korean culture), Simplicity & Convenience, Authenticity (Korean Cuisine), Customer Enablement/Creativity, Enjoyment & Shared Experience

Brand Values

• •Quality Ingredients
• •Simplicity
• •Convenience
• •Authenticity (Korean Cuisine)
• •Customer Empowerment
• •Cultural Connection

Best Practices

• •Make the process of sourcing ingredients and cooking easier (e.g., effortless, breeze, direct to your door).
• •Reference instructional videos or FAQs where appropriate.
• •Weave in Cultural Authenticity (especially Korean): When relevant, subtly educate about Korean cuisine or ingredients, reinforcing the brand's specialty and connection to Korean culture without being overly academic.
• •Use simple and direct language to convey convenience and ease.
• •Highlight the quality and authenticity of ingredients.

Social Perception

A brand that empowers individuals to create authentic Korean cuisine easily and enjoyably in their own homes. It is perceived as accessible, helpful, and connected to Korean culture, emphasizing quality and convenience.

Copy Examples

• •Yolisa is dedicated to make everyone a chef.
• •We will make you a better chef at home.
• •YOLISA makes cooking Korean cuisine a breeze, so enjoyable that every household can simply whip up authentic Korean Cuisine with little effort.
• •Ingredients direct from Korea.
• •Laughter is brightest where food quality is best.