Tono de Marca

energetic, inclusive, and professional

Valores de Marca

• •Community and Inclusivity
• •Passion and Dedication
• •Professionalism and Excellence
• •Personal Growth
• •Fun and Accessibility

Mejores Prácticas

• •Embrace the "Passionate Professional" Voice: All copy should balance professionalism with genuine passion. Use energetic and inspiring language but back it up with a confident and knowledgeable tone that reflects the studio's high standards.
• •Always Highlight Inclusivity: In every communication, reinforce the message that the studio is a welcoming space for everyone. Mention the bilingual nature of the classes and the diverse community whenever relevant.
• •Use a Personal and Encouraging Tone: Write as if you are speaking directly to the student or parent. Use "you" and "your" to make the message personal. Phrases like "Join us," "We believe," and "Let's dance together" foster a sense of belonging.
• •Showcase, Don't Just Tell: Utilize visuals like photos and videos of actual students and classes to support the copy. Authentic content showing happy, engaged dancers is more powerful than words alone.
• •Maintain Consistency Across All Platforms: Ensure that the tone, values, and key messages are consistent across the website, Instagram, Facebook, and any other marketing materials. This builds a strong, recognizable brand identity.

Percepción Social

Yokosuka Dance Studio is perceived as a unique and valuable asset to the Yokosuka community, particularly for its bilingual approach, which makes it accessible to the English-speaking population. It is seen as a place that offers a wide variety of dance styles for all ages and skill levels. The studio is viewed as a professional institution led by a credible and experienced instructor. The overall perception is that of a high-quality, inclusive, and community-oriented dance studio that bridges cultural gaps through the art of dance.

Ejemplos de Copy

• •Dance is a universal language, and at Yokosuka Dance Studio, everyone is welcome to join the conversation! 🌍💃🕺 Our bilingual classes are designed to bring together our diverse community, one step at a time. Whether you're a local resident or part of our international family, we have a class for you. Come share the joy of movement with us! #YokosukaDance #DanceInJapan #BilingualDance
• •Experience World-Class Dance Training in the Heart of Yokosuka. Led by professionally acclaimed dancer Gabrielle Lyon, our studio offers the highest quality instruction to nurture your passion and perfect your technique. Elevate your dance journey with us.
• •Build your child's confidence, character, and coordination! Our kids' dance classes at Yokosuka Dance Studio provide a fun, safe, and supportive environment for your little ones to explore their creativity and make new friends. Enroll today and watch them shine! ✨ #KidsDance #YokosukaKids #CreativeMovement
• •It's never too late to dance! Rediscover your passion or try something new with our adult dance classes. From hip hop to ballet, we offer a welcoming space for all levels to de-stress, get fit, and have fun. Your stage is waiting. #AdultDance #YokosukaFitness #DanceForYou
• •Join us for a celebration of dance and community! Yokosuka Dance Studio is hosting a free Open House this Saturday. Bring your friends and family to enjoy trial classes, meet our instructors, and connect with fellow dance lovers. Let's dance together! #YokosukaEvents #CommunityLove #OpenHouse