Brand Tone

Accessible and Value-Oriented, Informative and Service-Oriented, Trendy and K-Beauty Focused, Engaging and Community-Focused, Direct and E-commerce Driven

Brand Values

• •Accessibility
• •Variety and Choice
• •Customer Satisfaction
• •Value for Money
• •Trend Responsiveness

Best Practices

• •Focus on Value and Accessibility: Always highlight good prices, deals, and the wide selection that makes beauty accessible to your customers. Use clear, direct language.
• •Emphasize K-Beauty Expertise: Regularly showcase Korean brands, trends, and product benefits. Use relevant K-Beauty terminology where appropriate (e.g., "glass skin," "chok-chok").
• •Prioritize Customer Service and Speed: Consistently mention fast delivery, responsive customer support, and the ease of shopping. Make this a recurring theme in communications.
• •Be Visually Engaging and Product-Focused: Especially on platforms like Instagram and TikTok, let the products shine. Use high-quality visuals and demonstrate product textures or application if possible.
• •Encourage Interaction and Keep it Current: Continue to solicit reviews, run polls, and engage with comments. Stay updated on new K-Beauty trends and incorporate them into your content to show you're in the know. Use relevant and trending hashtags.

Social Perception

Positive among Users, Resource for K-Beauty, E-commerce Efficiency, Caution from Scam Detectors

Copy Examples

• •Headline for a K-Beauty Promotion: Unlock Korean Beauty Secrets! ✨ Shop Top K-Beauty Brands at YOKO.LV & Get Your Glow On! Fast Baltic Delivery.
• •Instagram Caption for a New Product: NEW ARRIVAL! 😍 Say hello to [Product Name] by [Korean Brand]! Achieve that perfect [Benefit, e.g., glass skin/soothed complexion]. Shop now at YOKO.LV – your #1 for Korean cosmetics in the Baltics! Link in bio! #KBeauty #SkincareGoals #YokoLV
• •Email Subject Line for a Sale: 🤫 Your Beauty Haul Just Got Cheaper! YOKO.LV Exclusive Deals Inside + Speedy Shipping!
• •Facebook Post Highlighting Value: Why pay more for your favorite European & Korean cosmetics? 🤔 At YOKO.LV, we bring you the best brands like COSRX, Beauty of Joseon, and more at prices you'll love! Plus, fast delivery right to your door. What are you waiting for? 👉 [Link to Website]
• •TikTok Video Idea (Text Overlay & Voiceover): (Video showing a popular K-Beauty product) Viral K-Beauty Find! ✨ Get the [Product Name] everyone's talking about! 😍 YOKO.LV has the largest stock of Korean cosmetics in the Baltics. 🚚💨 #KoreanSkincare #TikTokMadeMeBuyIt #YokoLV #BeautyHacks