Brand Tone

Whimsical, Gentle, Heartfelt, Friendly, Encouraging, Personal, Approachable, Playful, Imaginative, Soft, and Comforting.

Brand Values

• •Finding Joy in Small Moments
• •Creativity and Passion
• •Spreading Coziness and Comfort
• •Community and Connection
• •Quality and Care

Best Practices

• •Use Gentle and Evocative Language: Consistently choose words that align with the brand’s core values, such as "cozy," "gentle," "whimsical," "little," "joy," and "smile." This reinforces the brand's comforting personality.
• •Tell Micro-Stories: Frame products within a small narrative. Instead of just "Cat Sticker," describe it as "A sleepy cat enjoying a sweet strawberry." This adds a layer of charm and personality that resonates with the audience.
• •Maintain a Personal and Grateful Tone: Always write from a personal perspective ("I'm so excited to show you...") and regularly express gratitude ("Thank you so much for all your support!"). This strengthens the community bond and brand authenticity.
• •Incorporate Whimsical Emojis: Use emojis that match the brand’s aesthetic, such as ✨, 💖, 🥰, 🌸, and 🍓. They add visual softness and emotional context to the copy, enhancing the friendly tone.
• •Focus on the Feeling, Not Just the Product: The copy should sell the emotion the art evokes. Emphasize how a sticker can add "a little moment of peace" to a hectic day or how a print can make a room feel "more like home." This connects the product to the customer's desire for comfort and happiness.

Social Perception

Overwhelmingly positive, with customers and followers admiring the 'adorable' art style, praising the high quality of products, appreciating the personal and friendly engagement, and consistently stating that the art brings them joy and makes them smile.

Copy Examples

• •Say hello to our new 'Capybara Hot Springs' vinyl sticker! 🍊✨ Let this little guy bring a moment of zen to your laptop, water bottle, or journal. We could all use a cozy reminder to relax and take it easy. Available now in the shop! #capybara #cozyart #stickeraddict
• •Fill your space with the smell of fresh bread and pastries with our 'Bear's Bakery' art print. This piece is a celebration of life's simple, heartwarming moments. Printed on beautiful, high-quality matte paper, it's perfect for your kitchen, office, or any nook that needs a touch of cozy charm.
• •✨ A little bit of magic for your inbox! ✨
• •Tired of boring stationery? Make your everyday items smile! Yokonegi Studio creates whimsical, high-quality stickers, keychains, and art prints designed to bring a little joy to your life. Shop our cozy collections today!
• •Yoko | Illustrator ✨ Spreading joy and coziness, one doodle at a time. Shop cute stickers & prints below! 👇