Brand Tone

Educational, Trustworthy, and Aspirational.

Brand Values

• •Quality & Authenticity
• •Customer-Centricity
• •Accessibility
• •Education & Empowerment

Best Practices

• •Lead with Education: Always aim to teach the customer something valuable, whether it's about an ingredient, a technique, or a skin concern. This builds authority and trust.
• •Balance Science and Simplicity: Use correct terminology (e.g., "hyaluronic acid," "niacinamide") but always explain the benefit in simple, relatable terms (e.g., "deeply hydrates," "minimizes pores").
• •Emphasize the "Why": Don't just list features; sell the outcome. Instead of "Contains Vitamin C," write "Brightens your complexion and fades dark spots with powerful Vitamin C."
• •Maintain a Unified Visual and Textual Tone: Ensure the clean, minimalist, and aspirational feel of the brand's visuals is matched by clear, professional, and encouraging language in the copy.
• •Incorporate Social Proof: Regularly feature customer testimonials, reviews, and user-generated content in marketing copy to reinforce trustworthiness and build a stronger community.

Social Perception

Yoko.lt is perceived very positively by its customer base. It is seen as a reliable and go-to online store for Korean cosmetics in the Baltic region. Customers appreciate the wide product selection, fair prices, and the assurance that products are authentic and shipped quickly from a local warehouse. The brand has successfully built a reputation for being a trustworthy authority in the beauty space, making customers feel confident in their purchases.

Copy Examples

• •Headline: Is your skin barrier compromised? Here are 3 signs to look for. Body: Redness, dehydration, and sensitivity aren't just "skin types"—they can be cries for help from your skin barrier! Swipe through to learn how to spot the signs and discover how Anua's Heartleaf 77% Soothing Toner can help calm, hydrate, and restore balance. #YokoSkincare #SkinBarrier #Anua #KoreanBeauty
• •Headline: Tired of dull skin and stubborn dark spots? Body: Unlock a brighter, more even complexion with the power of Vitamin C! Our curated collection of Vitamin C serums is packed with potent antioxidants to fight free radicals, fade hyperpigmentation, and restore your natural glow. Shop now and find your perfect match at Yoko.lt! #GlowUp #VitaminC #BrightSkin
• •*(Video shows quick cuts of applying different skincare products with satisfying textures)* On-screen text: My 5-step evening ritual for glass skin ✨ Voiceover/Music: Upbeat, calming lo-fi track. Caption: Winding down with my favorite Yoko.lt finds. That Beauty of Joseon glow is everything! Which step is your non-negotiable? 👇 #GlassSkin #SkincareRoutine #ASMR #SelfCare #YokoLT
• •Subject: ✨ Your Weekly Glow-Up: New Arrivals + Free Shipping!
• •Product: COSRX Advanced Snail 96 Mucin Power Essence Body: Experience intense hydration and accelerated skin repair with this global bestseller. Formulated with 96.3% snail secretion filtrate, this lightweight essence absorbs instantly to nourish, repair, and plump the skin. It effectively targets dryness, helps reduce post-blemish marks, and improves overall skin vitality. Dermatologist-tested, hypoallergenic, and free from parabens, sulfates, and phthalates. Suitable for all skin types.