Brand Tone

Luxurious & Sophisticated, Elegant & Timeless, Modern & Innovative, Authoritative & Expert, Aspirational & Exclusive

Brand Values

• •Excellence & Uncompromising Quality
• •Heritage & Legacy
• •Innovation & Creative Vision
• •Uniqueness & Individuality
• •Timeless Elegance & Enduring Beauty
• •Ethical Considerations & Responsibility

Best Practices

• •Embrace Elevated Language: Use sophisticated and evocative vocabulary that reflects luxury and artistry (e.g., luminous, exquisite, artisan, masterpiece, curated, unveiled).
• •Weave in the Heritage Story: Subtly reference the family legacy and generations of expertise to build trust and convey authority in pearl selection and craftsmanship.
• •Highlight "Redefining Pearls": Consistently communicate the brand's mission to modernize pearls, making them versatile and relevant for contemporary style, appealing to women of all ages.
• •Focus on Uniqueness and Rarity: Emphasize the careful selection of exceptional pearls, their rare colors, and impressive sizes, reinforcing the exclusivity of the pieces.
• •Maintain Visual and Verbal Harmony: Ensure that the tone of the copy aligns seamlessly with the high-quality, elegant, and modern imagery used across all platforms, creating a cohesive brand experience.

Social Perception

Premier Luxury Pearl Jeweller, Symbol of Modern Elegance, Favoured by Celebrities & Connoisseurs, Trusted for Quality and Craftsmanship, Innovative & Forward-Thinking

Copy Examples

• •Headline: Yoko London: Where Timeless Pearls Meet Modern Brilliance. Body: For generations, Yoko London has ventured to the world's most exclusive pearl farms, hand-selecting nature's most luminous treasures. Discover jewellery that doesn't just adorn, but tells a story of heritage, innovation, and the captivating allure of the pearl, redefined for today.
• •Headline: The Art of the Unique. The Soul of the Pearl. Body: Each Yoko London creation begins with an exceptional pearl, chosen for its singular beauty. Our artisans then transform these oceanic gems into contemporary masterpieces, celebrating individuality with every curve and sparkle. Wear not just a jewel, but a piece of art.
• •Headline: Redefining Radiance. Body: Experience the Yoko London difference. We believe pearls are for every woman, for every moment. From boardroom chic to red-carpet glamour, our innovative designs unlock the versatile spirit of the pearl, making timeless elegance effortlessly modern.
• •Headline: A Legacy Woven in Lustre. Body: Since 1973, the Hakimian family has curated the world's most breathtaking pearls. This passion for excellence and dedication to pioneering design is embedded in every Yoko London piece. Own more than jewellery; inherit a legacy of beauty.
• •Headline: Beyond Expectation. Beyond Compare. The Yoko London Pearl. Body: Dare to discover pearls as you've never seen them before. Yoko London combines generations of expertise with a bold, contemporary vision, creating iconic jewellery that captures the extraordinary essence of the world's rarest pearls. Elevate your story.