Brand Tone

enthusiastic, supportive, and creative

Brand Values

• •Quality & Innovation
• •Customer Satisfaction
• •Accessibility & Empowerment
• •Health & Safety
• •Community & Sharing

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate words like "stunning," "amazing," "vibrant," "love," "create," and "discover."
• •Embrace Emojis: Use relevant emojis to add personality and visual appeal, mirroring their social media style. ✨💅💖
• •Encourage Interaction: Ask questions, invite users to share their creations, and use calls to action that promote engagement (e.g., "Tag us," "What will you create?").
• •Focus on Empowerment and DIY: Highlight the ease of use and the ability to achieve professional-looking results at home.
• •Maintain a Supportive and Accessible Voice: Avoid overly technical jargon and ensure the language is welcoming to both beginners and experienced users. Emphasize learning and experimentation.

Social Perception

The general perception leans positive, with a strong appreciation for the brand's vibrant and creative approach to nail beauty, coupled with affordable product options. Users on TikTok and YouTube particularly engage positively with their tutorial content.

Copy Examples

• •Unleash your inner nail artist! ✨ Our new [Product Name] makes stunning, salon-quality manis a breeze at home. Get ready to wow!
• •Nailed it! 😉 Tag us in your @yokefellowbeauty_official creations! We LOVE seeing your amazing designs. #yokefellowbeauty #nailinspo
• •Stuck in a nail rut? 💅 Let’s get creative! Our latest tutorial shows you how to achieve [Specific Nail Art Style] with ease. Link in bio for some colorful fun!
• •Your at-home salon just got an upgrade! Experience the vibrant color and lasting shine of Yokefellow gel polishes. Define yourself! 💖
• •Healthy, happy nails start here. We're committed to quality and bringing you innovative products for your best DIY manis yet! What will you create today?