Brand Tone

Artistic, Modern, and Community-Focused. The brand blends a mystical, artistic aesthetic with high-quality, exclusive product drops and direct, visually-driven communication. It maintains an approachable and engaged stance, fostering a global community while authentically rooted in Japanese culture.

Brand Values

• •Artistry and Creativity: Celebrating art through unique, themed discs, valuing craftsmanship and personal expression in equipment.
• •Quality and Performance: Commitment to high-quality, performance-oriented products, including established brands and PDGA-approved proprietary items.
• •Authenticity: Credibility derived from being a Japan-based brand with an authentic connection to its Yokai theme.
• •Community Engagement: Active presence on social media and as a supplier, investing in growing and supporting the disc golf sport through community-friendly policies like free domestic shipping.

Best Practices

• •Embrace Mythical Language: Consistently use words that evoke folklore, mythology, and artistry. Terms like "legendary," "unleash," "summon," "spirit," "guardian," and "supernatural" reinforce the brand identity.
• •Connect Art to Performance: Always link the Yokai theme of a disc to its intended flight or use. This makes the theme feel purposeful, not just decorative.
• •Maintain a "Cool" and Confident Tone: Use clear, concise, and modern language. Avoid overly complex jargon or stuffy corporate speak. Be confident in the product's quality and uniqueness. Let the high-quality visuals do most of the talking.
• •Balance Your Own Brand with Others: When promoting standard discs from other brands, maintain your voice. For example, instead of just saying "Innova Destroyers in stock," try: "The legendary Innova Destroyer has landed at Yokai Disc. Arm your bag with a classic." This keeps your brand as the primary curator, not just a reseller.
• •Stay True to Your Roots: Occasionally reference the brand's Japanese origins in your copy. This could be as simple as using the Japanese names for the Yokai or mentioning the inspiration drawn from local legends. It adds a layer of authenticity that competitors cannot easily replicate.

Social Perception

Highly positive, seen as a source for unique, collectible, and aesthetically pleasing discs. Perceived as a "cool" insider's choice, a reliable retailer for general disc golf needs, and an authentic bridge between Japanese culture and the international disc golf community.

Copy Examples

• •Unleash the trickster. The Kitsune is known for its cunning and masterful illusions on the fairway. This limited-run driver is engineered for deceptive speed and a finish that vanishes past the competition. Drops Friday. Are you ready to outsmart the course?
• •From the Depths: The Summer Yokai Collection. Conquer the heat with discs inspired by the legends of the water. Featuring the Kappa Putter and the Umibōzu Mid-Range. Grip that feels supernatural, flights that are purely legendary.
• •Your bag is missing a guardian spirit. At Yokai Disc, we merge the ancient art of Japanese folklore with the modern science of disc golf. Equip yourself with a disc that's more than just plastic—it's a piece of art with a competitive soul. Shop our collection now.
• •🔥 Your Next Disc is a Legend in the Making... We just unleashed the Otoroshi, a fearsome guardian for your bag. Plus, see what's back in stock from MVP and Discraft.
• •Feel the unmovable presence of the Nurikabe. This putter is your impenetrable wall against bogeys, designed for dead-straight flights and a reliable, chain-grabbing finish. When you need to block out all distractions and sink the shot, summon the wall.