Brand Tone

The brand's tone is humorous, casual, authentic, and culturally savvy. It speaks the language of its audience The communication is confident and passionate, avoiding corporate jargon in favor of a direct, artist-to-fan dialogue.

Brand Values

• •Creativity and Originality
• •Cultural Fusion
• •Community Connection
• •Humor and Relatability
• •Quality

Best Practices

• •Continue using inside jokes, memes, and terminology from the anime and hip-hop communities. This authenticates the brand and shows that you are a genuine member of the culture, not just marketing to it.
• •Ensure all copywriting, from social media captions to product descriptions, serves to highlight the creativity and story behind each piece. Explain the cultural mashup or the humorous concept that inspired it.
• •Avoid overly formal or corporate language. Write as if you're talking directly to a friend. Use contractions, slang (where appropriate), and a direct, personal "I" or "we" that refers to the artist and the brand.
• •Let the brand's wit shine in all communications. This can be through clever product names, funny descriptions that create a mini-narrative, or self-aware captions on social media.
• •Match the tone of the copy with the visuals. The photography, graphic design, and video editing should reflect the same "cool," modern, and slightly gritty aesthetic as the artwork itself. This creates a cohesive and immersive brand experience.

Social Perception

The public and customers perceive yohannesdraws as a "cool," fan-centric brand driven by a talented independent artist. It is seen as an authentic voice within the anime and streetwear communities. The artist is appreciated for his unique style and his ability to transform well-known characters into fresh, original concepts. The brand is considered a go-to source for high-quality, creative anime merchandise that stands out from mass-produced alternatives. The positive engagement across all platforms indicates a loyal and supportive customer base that feels connected to the artist's journey.

Copy Examples

• •They told Denji to touch grass. He took it personally. chainsaw man collection is finally live. Limited stock, so don't get left in the dust. Link in bio.
• •Hollow Purple Slurpee Pin. For when you need to flex your Domain Expansion on the go. This 1.75" hard enamel pin features the strongest sorcerer enjoying a well-deserved break. Crafted with special grade cursed energy (and multi-layer screen printing) for a look that's guaranteed to turn heads. Just be careful who you show it to.
• •New sticker just dropped. My intrusive thoughts told me you needed it. #animeart #onepiece #luffy #stickeraddict
• •Subject: "Your Cart's Been Staring at You..." Body Preview: "Don't leave it hanging. These designs have a habit of disappearing. Grab your gear before it's gone."
• •WE HAVE ANIME MERCH AT HOME. The merch at home: