Tono de Marca

Authentic and traditional, spiritual and reverent, educational and informative, serene and calming, transformative and empowering.

Valores de Marca

• •Purity & Authenticity
• •Well-being
• •Discipline & Commitment
• •Inner Science
• •Community

Mejores Prácticas

• •Prioritize Education Over Selling: Frame all communications as an opportunity to educate the audience on the "why" behind the practices. Explain the benefits for the body, mind, and energy system rather than just listing class times and prices.
• •Use the Language of the Lineage: Consistently use terms like "classical Hatha Yoga," "Sadhguru," "inner engineering," "yogic science," and "consecrated space" to reinforce brand authenticity and its direct link to the Isha Foundation.
• •Focus on Transformation, Not Just Fitness: While physical benefits are mentioned, the primary message should always be about deeper transformation, self-realization, and enhancing one's consciousness.
• •Maintain a Serene and Respectful Tone: Avoid overly casual slang, aggressive calls-to-action, or commercialized fitness language. The tone should always be calm, respectful, and encouraging, reflecting the nature of the practice itself.
• •Let Testimonials and Experiences Speak: Encourage and share testimonials that highlight the transformative experiences of practitioners. Stories of personal growth, increased clarity, and well-being are more powerful than any marketing claim.

Percepción Social

Yogis - Isha Hatha Yoga is perceived as a serious, highly authentic, and specialized yoga school, distinct from mainstream fitness studios. Customers seek a deeper, more spiritual, and transformative experience. The brand's connection to Sadhguru and the Isha Foundation lends significant credibility, positioning it as a place for genuine learning and self-development where yoga is treated with reverence, emphasizing education and a foundation for personal journey.

Ejemplos de Copy

• •Classical Hatha Yoga for Inner Transformation. Experience an authentic science for well-being, offered in its original purity.
• •Stillness in motion, balance in breath. Yogasanas are not just postures, but a way of aligning your inner geometry for health and vitality. Learn this profound practice in its purest form. Workshop details in bio. #IshaHathaYoga #YogisLagos #ClassicalYoga #InnerEngineering
• •Activate your solar plexus and bring a new level of energy to your life. Join our 3-day Surya Kriya workshop to learn this powerful and ancient yogic practice. A holistic process for physical and spiritual growth. Limited spots available to ensure personal attention. Register now.
• •Authentic Yoga in Lagos | Yogis - Isha Hatha Yoga | Learn Classical Practices for Stress Relief, Mental Clarity & Vitality. Sign Up for a Workshop Today.
• •A Powerful Tool for Your Well-being Is Waiting