Brand Tone

Aspirational & Empowering, Energetic & Vibrant, Supportive & Community-Oriented, Mindful & Purposeful

Brand Values

• •Freedom & Self-Expression
• •Passion & Joy
• •Transformation & Growth
• •Community & Connection

Best Practices

• •Use empowering language that inspires action and self-belief.
• •Incorporate vibrant and energetic descriptions to capture the feeling of their yoga style.
• •Emphasize the supportive and inclusive nature of their community.
• •Connect yoga with a broader sense of purpose and mindful living.
• •Maintain authenticity by reflecting the 'LivFree' philosophy in all communications.

Social Perception

The brand is perceived as energizing, transformative, and community-focused, creating a sense of belonging and empowerment among its members.

Copy Examples

• •Unleash your inner strength and find your freedom on the mat. Join our Tribe today!
• •Experience the energy of LivFree® Power Yoga – where every pose is a celebration of your potential.
• •Dive deep into your practice and discover the joy of living with purpose. #LivFree
• •Transform your body, mind, and spirit with our challenging yet fun yoga classes. Your journey starts now!
• •We believe Yoga is life. Connect with our community and find your path to a vibrant, fulfilling life.