Brand Tone

Authentic & Sincere, Calm & Mindful, Respectful & Appreciative, Informative & Passionate, Warm & Personal

Brand Values

• •Sustainability & Eco-friendliness
• •Artisanship & Tradition
• •Ethical Production & Fair Trade
• •Quality & Durability
• •Accessibility & Inclusivity
• •Wellness & Mindfulness
• •Community & Connection

Best Practices

• •Emphasize Authenticity & Storytelling: Share genuine stories about the artisans, the materials, and the brand's journey. Let the passion for traditional crafts and sustainability shine through.
• •Use Mindful & Evocative Language: Incorporate words that evoke calmness, nature, tradition, and well-being. Appeal to the senses and the emotional connection of yoga. Examples: \"handwoven,\" \"earth-friendly,\" \"sacred,\" \"serene,\" \"grounding.\"
• •Highlight Core Values Consistently: Weave in key values like sustainability, ethical production, and craftsmanship into product descriptions, social media posts, and all communications.
• •Maintain a Warm & Personal Approach: Address the audience with a friendly, respectful, and appreciative tone. When responding to comments or inquiries, reflect the same care and attention that goes into the products.
• •Educate & Inspire: Provide valuable information about the benefits of natural materials, the importance of traditional crafts, and tips for a mindful lifestyle. Inspire customers to connect more deeply with their practice and the world around them.

Social Perception

Highly Positive, Trusted, Ethical & Conscious Choice, Beautiful & Artistic, Personal Connection

Copy Examples

• •Headline: Unroll Your Sanctuary. Discover the YogaKargha Difference. Body: Crafted by hand, woven with intention. Our organic cotton yoga mats are more than just a surface; they are a connection to ancient traditions, a commitment to a healthier planet, and a testament to the artisan's touch. Feel the difference of nature beneath you. Call to Action: Explore Our Collections.
• •Headline: From Our Hands to Your Heart. The Soul of YogaKargha. Body: Each YogaKargha piece carries the warmth of Indian heritage and the dedication of our skilled artisans. We believe in the magic of natural fibers and the power of mindful practice. Join us in nurturing your well-being and supporting a tradition of conscious craftsmanship. Call to Action: Learn Our Story.
• •Headline: Breathe Easy, Practice Sustainably. Body: Your yoga journey deserves a foundation as pure as your intentions. YogaKargha mats are lovingly made from eco-friendly materials, ensuring your practice is kind to you and the Earth. Experience the grounding energy of nature with every asana. Call to Action: Shop Eco-Friendly Mats.
• •Headline: More Than a Mat. A Piece of Heritage. Body: At YogaKargha, \"Kargha\" signifies the handloom, the heart of our creations. We partner with artisans across India, bringing their ancestral skills to your sacred space. Own a piece that’s rich in story, quality, and sustainable beauty. Call to Action: Meet Our Artisans.
• •Headline: Find Your Flow, Naturally. Body: Embrace the serenity of your practice with YogaKargha's natural fiber meditation cushions and yoga props. Designed for comfort, crafted for connection, and dedicated to your mindful moments. Elevate your practice with products that care. Call to Action: Enhance Your Meditation.