Brand Tone

Inspirational, Aspirational, Eco-Conscious, Mindful, Artistic, Vibrant, Community-Oriented, Welcoming, Quality & Performance-Driven.

Brand Values

• •Sustainability & Eco-Friendliness
• •Art & Beauty
• •Quality & Functionality
• •Mindfulness & Wellness
• •Innovation
• •Community & Connection

Best Practices

• •Embrace "Live. Beautiful.®": Infuse this tagline’s essence into all communications. Focus on the beauty of the practice, the products, and the mindful lifestyle it encourages.
• •Highlight Eco-Consciousness Authentically: Clearly and proudly communicate the sustainable materials and practices. Use terms like "natural tree rubber," "recycled materials," and "water-based inks" to reinforce commitment to the planet.
• •Use Vivid & Sensory Language: Describe the designs with words that evoke artistry, nature, and vibrancy (e.g., "stunning," "eye-catching," "nature-inspired," "artful"). For performance, use words like "unparalleled grip," "luxurious cushioning," "sweat-activated."
• •Maintain an Inspirational & Uplifting Voice: Encourage and support yogis on their journey. Frame product benefits not just in terms of features, but how they enhance the overall experience and well-being.
• •Balance Aesthetics with Performance: While the visual appeal is a key differentiator, always connect it back to the quality, functionality, and how the product supports the physical practice of yoga. Avoid letting the beautiful designs overshadow the performance aspects.

Social Perception

Positive for Aesthetics & Design, Appreciated for Eco-Friendliness, Good Performance (Especially for Hot Yoga), High Quality & Durable, Seen as a Premium Brand

Copy Examples

• •Headline: Unroll Your Inspiration. Discover Beauty, Performance & Sustainability in Every Flow. Body: More than just a mat. Yoga Design Lab infuses your practice with vibrant artistry and eco-conscious innovation. Feel the connection, embrace the beauty. Live. Beautiful.®
• •Headline: Sweat, Flow, Transform. Our Eco-Luxury Mats Love Your Heat. Body: Designed in Bali, made for your most intense sessions. Our Combo Mats offer unparalleled grip that enhances with moisture, crafted from recycled materials and natural tree rubber. Elevate your hot yoga experience.
• •Headline: Art That Moves With You. Performance That Grounds You. Body: Why choose between style and substance? Yoga Design Lab delivers both. Our stunning, nature-inspired designs meet high-performance functionality for a practice that’s as beautiful as it is powerful.
• •Headline: Join the Movement. Conscious Living, Vibrant Practice. Body: Every Yoga Design Lab product is a step towards a more mindful world. Crafted sustainably, designed beautifully, we’re building a community that values wellness, art, and our planet. Your journey starts here.
• •Headline: From Bali With Love. To Your Sacred Space. Body: Experience the fusion of Balinese inspiration and eco-friendly design. Our yoga gear is thoughtfully created to bring joy, mindfulness, and exceptional quality to your daily ritual. Find your flow, beautifully.