Brand Tone

Empowering & Supportive, Informative & Expert, Approachable & Friendly, Conscious & Modern, Results-Oriented & Reassuring

Brand Values

• •Customer Satisfaction
• •Quality
• •Health & Wellness
• •Efficacy & Results
• •Ethical Practices
• •Accessibility
• •Innovation

Best Practices

• •Prioritize "You" and Your Customer's Journey: Frame benefits and product descriptions around the customer's needs, aspirations, and how Yofeely can support their "beauty and wellness journey." Use inclusive and encouraging language.
• •Emphasize Health and Well-being: Consistently link beauty to health, highlighting how products contribute to "healthy skin," "radiant, glowing skin," and overall well-being. This reinforces the core value that "beauty starts with healthy skin."
• •Be Transparent and Informative: Clearly communicate product benefits, key ingredients (especially natural or innovative ones), and ethical considerations like "vegan," "cruelty-free," and "environmentally friendly." Avoid overly technical jargon unless explained simply.
• •Maintain a Supportive and Approachable Voice: Even when discussing product science or benefits, keep the language accessible and friendly. Encourage interaction and feedback, reinforcing that the Yofeely team is there to help and advise.
• •Showcase Results and Reliability: Build trust by focusing on the efficacy of the products ("deliver real results") and the reliability of the shopping experience (e.g., quick shipping, customer support). Back this up with customer testimonials where appropriate.

Social Perception

Positive, Mixed (with some older negative experiences), Trusted Source for Israeli Cosmetics, International Reach

Copy Examples

• •Headline: Your Journey to Radiant, Healthy Skin Starts Here. Body: At Yofeely, we believe that true beauty blossoms from within. Discover our curated collection of high-quality, cruelty-free skincare, designed to nourish your skin and empower you to feel your absolute best. Let's unlock your natural glow, together.
• •Headline: Feel the Yofeely Difference: Expertly Chosen, Ethically Sourced. Body: Why choose Yofeely? Because we’re passionate about bringing you the latest in Israeli cosmetic innovation, with a commitment to vegan-friendly and environmentally kind solutions. Experience beauty that feels as good as it looks.
• •Headline: Unlock Your Best Hair Days. Premium Care, Delivered. Body: Tired of endless searching for the perfect hair solution? Explore our range of professional-grade haircare, from nourishing masks to styling essentials. Great hair, simplified by Yofeely. Fast shipping, so you can shine sooner!
• •Headline: Beauty, Tailored to You. Body: From gentle cleansers for sensitive skin to powerful serums targeting your specific concerns, Yofeely offers a diverse range of products to meet your unique needs. Need advice? Our friendly team is here to help you build your perfect beauty ritual.
• •Headline: More Than Just Makeup. It’s a Feeling. Body: Elevate your routine with cosmetics that not only enhance your natural beauty but also align with your values. Discover vibrant, long-lasting makeup from top brands, always cruelty-free. Feel confident, feel beautiful, feel Yofeely.