Brand Tone

Health-conscious and Informative, Passionate and Authentic, Approachable and Modern, Quality-focused

Brand Values

• •Health and Wellbeing
• •Natural and Artisanal Quality
• •Authenticity and Transparency
• •Customer-centricity
• •Sustainability

Best Practices

• •Prioritize Health and Authenticity: Always lead with the genuine health benefits and the natural, artisanal quality of Yocha. Let the founder's passion shine through.
• •Use Clear, Approachable Language: Avoid overly technical jargon. Explain the benefits of probiotics and fermentation in a way that's easy to understand and relatable. The tone should be informative yet friendly.
• •Highlight Taste and Enjoyment: While health is key, emphasize that Yocha is also a delicious and refreshing beverage. Use descriptive words to evoke the unique flavors.
• •Engage with Your Community: If using social media, respond to comments and reviews in a manner that reflects the brand's helpful and passionate persona. Share user-generated content when appropriate.
• •Maintain Visual Consistency with Tone: Ensure that all visual elements (website, packaging, social media imagery) align with the natural, vibrant, and health-conscious tone of the copywriting.

Social Perception

Positive for Health Benefits, Tasty and Refreshing, Growing and Reputable Local Brand, Innovative

Copy Examples

• •Headline: Sip Your Way to a Happier Gut. Body: Discover Yocha Kombucha – the delicious, all-natural way to boost your immunity and feel your best. Brewed with passion and packed with probiotics. #YochaHealth #GutFeelingGood
• •Headline: Real Ingredients. Real Refreshment. Real Good for You. Body: Tired of artificial drinks? Yocha Kombucha is handcrafted with 100% natural fruits, botanicals, and live cultures. Taste the vibrant difference and energize your day, naturally. #GetYocha #NaturallyPotent
• •Headline: From Our Founder's Kitchen to Yours: A Brew with a Story. Body: Yocha began with a personal journey to wellness. Now, we share our passion for health and delicious kombucha with you. Experience the authentic taste of a brew made with care. #YochaStory #WellnessJourney
• •Headline: More Than Just a Drink – It's a Yocha Moment. Body: Elevate your daily ritual with Yocha. Whether you need a midday pick-me-up or a healthy treat, our range of vibrant kombucha flavors offers a perfect, guilt-free indulgence. Find your favorite today! #YochaMoment #HealthyIndulgence
• •Headline: Join the Yocha Tribe: Good for You, Good for the Planet. Body: We believe in wellness that extends beyond ourselves. Enjoy our award-winning kombucha and remember to return your bottles for recycling! Deliciously sustainable. #YochaSustainable #DrinkGoodDoGood