Brand Tone

Passionate & Enthusiastic, Community-Focused & Inclusive, Innovative & Solution-Oriented, Helpful & Customer-Centric, Confident & Direct

Brand Values

• •Customization & Individuality
• •Quality & Durability
• •Rider Experience & Comfort
• •Community
• •Accessibility
• •Innovation

Best Practices

• •Speak the Rider's Language: Use terminology and references that resonate with the skateboarding, longboarding, and PEV (Personal Electric Vehicle) communities. Keep it authentic and avoid overly corporate jargon.
• •Emphasize "By Riders, For Riders": Continuously weave in the narrative that the brand was born from a passion for riding and understanding rider needs. This builds trust and relatability.
• •Highlight Customization and Empowerment: Every piece of copy should, where relevant, circle back to the core value of personalization and giving riders control over their board's aesthetic and feel.
• •Showcase Community and User-Generated Content: Actively encourage customers to share their designs and feature them. This reinforces the community aspect and provides social proof.
• •Maintain a Confident, Yet Approachable and Helpful Voice: Be confident in the quality and innovation of the products, but always remain friendly, helpful, and open to customer interaction and feedback, mirroring the positive customer service experiences often reported.

Social Perception

Positive Customer Experiences, Valued in the Esk8 Community, Seen as a Go-To for Custom Grip, Responsive to Feedback (generally), Innovative Product Offering

Copy Examples

• •Headline: Your Board. Your Vibe. Your Grip. Body: Stop blending in. YOC Grip empowers you to own your ride with fully customizable, high-performance grip tape. Design yours today and feel the difference. #YOCGrip #RideInStyle
• •Headline: Tired of Foot Fatigue? Ride Longer with YOC Foam Grip. Body: Our shock-absorbing foam grip isn't just about custom looks – it's about next-level comfort. Reduce vibrations, ride longer, and conquer any terrain. Your feet will thank you. #YOCFoam #ComfortRide
• •Headline: From Your Mind to Your Board. We Make it Happen. Body: Got a vision for your perfect grip tape? We're here to bring it to life. Our precision laser cutting and vibrant UV printing mean your custom design will be as epic as your rides. Made by riders, for riders. #YourOwnCustomizedGrip #Esk8Custom
• •Headline: Join the YOC Community: Where Your Design Defines Us. Body: YOC Grip is more than just grip tape – it's a statement. Share your custom creations and inspire fellow riders. What will your board say about you? #YOCCommunity #SkateCustom
• •Headline: Quality You Can Feel, Designs You'll Love. Body: We're obsessed with delivering durable, comfortable, and stunning grip tape that’s as unique as you are. Experience the YOC difference – built to last, designed to impress. #MadeForRiders #GripTapeArt