Brand Tone

empowering, friendly, and authentic

Brand Values

• •Empowerment and Confidence
• •Inclusivity
• •Ethical & Sustainable Practices
• •Authenticity and Community

Best Practices

• •Always Use "Empowering" Language: Frame descriptions around how the clothing makes the wearer feel (e.g., "confidence-boosting," "celebrate your curves," "feel effortlessly beautiful") rather than just its physical attributes.
• •Maintain a Friendly, Conversational Tone: Write as if you are talking to a friend. Use "we" and "you," ask questions, and use emojis to convey warmth and personality. The term "Sissy" should be used as an affectionate name for the community.
• •Tell the Story: Regularly weave in elements of the brand's origin story, the founder's personal involvement, and the ethical production process. This reinforces authenticity and builds a deeper connection with the audience.
• •Encourage Community Interaction: Actively ask for and feature user-generated content. Create a unique hashtag like #ynotsissystyle or #yessissy and run polls or Q&As to make customers feel like part of the brand's family.
• •Be Transparent and Authentic: Don't be afraid to share the realities of running a small business, as seen on TikTok. This humanizes the brand, builds trust, and fosters a strong, supportive community that wants to see it succeed.

Social Perception

The public perception of Ynotsissy is overwhelmingly positive. Customers consistently praise the brand for its beautiful, high-quality, and comfortable dresses that are flattering on different body types, appreciating the quick delivery and soft fabrics. The personal touch and brand story resonate strongly, fostering a loyal customer base connected to the owner and her mission. On social platforms, Ynotsissy is seen as a genuine and relatable small Australian business. The founder's presence in videos, discussing business challenges or showcasing designs, receives supportive and encouraging comments. The brand is often tagged by influencers and customers who champion its body-positive and ethical stance, indicating a clear sense of a supportive community around the brand.

Copy Examples

• •Meet the Allie Dress! ✨ We designed this beauty to feel like a second skin - soft, flowy, and oh-so-comfortable. With its flattering free-size fit and pockets (because who doesn't love pockets?), it’s made to celebrate YOU. We believe every woman deserves to feel gorgeous, effortlessly. Why not, Sissy? 😉 #ynotsissy #bodypositivity #slowfashion
• •From a design in my notebook to your wardrobe, every Ynotsissy dress is a labor of love. ❤️ Our beautiful prints are brought to life by our incredible team of seamstresses in Indonesia. They're not factory workers; they're family. By choosing us, you're supporting their ethically-run small businesses and helping us make fashion a little more personal. #ethicalfashion #supportsmall #madewithlove
• •Hey Sissy! We're making a little room for new things, which means some of your favorites are now on sale. ✨ It’s the perfect time to grab that dress you've been eyeing. Feel beautiful, feel confident, and get it for a little less. You deserve it! Shop the sale now. #sale #curvyconfidence #aussiestyle
• •Just look at the stunning @[username] rocking her dress! 😍 We absolutely live for seeing you in your Ynotsissy outfits. It’s why I started this journey—to see women shine with confidence. Keep tagging us in your photos! #ynotsissy #customerlove #empoweringwomen
• •Just a reminder that Ynotsissy is a one-woman show, born from a hobby and a whole lot of passion! From designing prints to packing your orders, it's all done with love from the Central Coast. Thank you for being on this incredible journey with me and supporting my dream. Every single order makes me do a happy dance! 💃 #smallbusinessowner #aussiemade #followyourdreams