Brand Tone

Empowering and Confident, Friendly and Approachable, Helpful and Solution-Oriented, Direct and Informative

Brand Values

• •Quality
• •Timeless Style/Ageless Fashion
• •Customer Satisfaction & Comfort
• •Authenticity & Exclusivity
• •Value/Reasonable Pricing

Best Practices

• •Embrace Empowerment: Use language that uplifts and inspires confidence. Focus on how the clothing makes the wearer *feel* (e.g., confident, radiant, comfortable, stylish). Avoid age-negative phrasing; instead, celebrate experience and timelessness.
• •Highlight Core Values: Consistently weave in mentions of "Made in Canada," "quality craftsmanship," "timeless design," and "comfortable fit." This reinforces what the brand stands for.
• •Speak to the Target Audience Directly: Use a warm, friendly, and respectful tone that resonates with women over 50. Address their potential needs and desires (e.g., flattering cuts, ease of wear, quality that lasts).
• •Be Authentic and Relatable: Share the story behind the brand and the designer, Yvonne Marie. Use real-life scenarios or solutions in your content (e.g., "perfect for working from home," "easy to pack for travel").
• •Maintain Visual Consistency: Ensure that the imagery used across all platforms aligns with the brand's tone and values – showcasing stylish, confident women who reflect the target demographic, wearing the clothing in an appealing and relatable way.

Social Perception

Trusted Canadian Designer, Focus on Mature Women, Positive Customer Experiences (Implied), Stylish and Flattering

Copy Examples

• •Headline: Rediscover Your Radiance. Body: Age is a chapter, not a definition. Our new collection, crafted with luxurious Canadian-made fabrics, offers the perfect blend of comfort and chic. Find pieces that celebrate you. #YvonneMarieStyle #TimelessFashion #MadeInCanada
• •Headline: Effortless Elegance, Every Day. Body: Tired of trends that don't last? At Yvonne Marie, we design timeless pieces that flatter, fit, and make you feel fabulous. Because style knows no age. Explore our tops and tunics designed for real women. #FashionForWomenOver50 #ComfortAndStyle
• •Headline: The Confidence of a Perfect Fit. Body: For over 30 years, Yvonne Marie has listened to what women want. Our designs are made in Canada to help you look and feel your best, with quality you can trust. Camouflage concerns, highlight your best – effortlessly. #CanadianDesigner #RealWomenRealStyle
• •Headline: Your Style, Elevated. Body: Don't just dress your age, dress your spirit! Our latest arrivals are all about vibrant colours, quality fabrics, and flattering silhouettes designed to make you shine. Shop ymstyle.com today – where quality meets timeless style. #AgelessBeauty #YvonneMarie
• •Headline: Feel Beautiful, Inside & Out. Body: What you wear should be a celebration of you. Discover Yvonne Marie's collection of thoughtfully designed dresses, tops, and pants – all proudly made in Canada with a passion for quality and a perfect fit. #ShopLocalCanada #StyleAtEveryAge