Brand Tone

Encouraging & Supportive, Health-Conscious & Clean, Approachable & Friendly, Results-Oriented

Brand Values

• •Health & Wellness
• •Quality Ingredients
• •Customer Satisfaction
• •Convenience
• •Transparency

Best Practices

• •Avoid overly technical jargon.
• •Incorporate Customer Language: Use phrases and highlight benefits that resonate with existing customer reviews (e.g., "great taste," "no gritty texture," "helps with my weight loss journey").
• •Highlight plant-based, dairy-free, gluten-free, and natural ingredients.
• •Emphasize the convenience of consuming protein through gummies.
• •Maintain a friendly and approachable tone in all communications.

Social Perception

Positive Customer Feedback: Customers view Gladiator Gummies as a delicious and effective way to get protein and enjoy a guilt-free snack. Potential for Confusion: The brand needs to differentiate itself from other gummy products, especially those using the "Gladiator" name.

Copy Examples

• •"Satisfy your cravings the healthy way with Gladiator Gummies! Plant-based protein in a delicious Blue Raspberry gummy."
• •"Fuel your body with our dairy-free, gluten-free gummies. 10g of protein in every serving!"
• •"The perfect guilt-free snack for your weight loss journey. Gladiator Gummies are here to help you stay on track."
• •"Finally, a protein snack that tastes amazing and is good for you! Try our soft, non-gritty gummies today."
• •"Get your daily protein boost with our convenient and delicious Gladiator Gummies. Your taste buds (and your body) will thank you!"